When it comes to business expenses, professional photography may seem like the most expendable. However, when you’re building a business website or curating social media pages, professional photography is a requirement. Here are three of the main benefits of hiring a professional photographer to take custom pictures for your business.
It’s all about branding. You’ve heard the saying a picture is worth a thousand words. In business, that’s absolutely true. Your customers will make a decision about your company based on the initial images they see. If these pictures are unprofessional or visually confusing, then they may turn towards a competitor who has a better brand presentation. You want your business photos to be easily recognizable, signature, and put together.
Your pictures are 100% yours. Stock photography is much cheaper than custom photography, but the problem with stock photography is that there may be a small set of photos for a large industry. The last thing you want is to share the same pictures with your competitor. Not only that, but stock photos can seem very fake and one-dimensional when it comes to showing the atmosphere of a restaurant, brewery, or office. You want to let your business’s personality shine through the photographs, and stock photos can’t do that.
They have better conversion rates. Especially for e-commerce websites, the right set of product photography can drastically improve your conversion rates, just as the wrong set of photography can reduce them. Quality product photography should capture the beauty of your products without adding any distractions. After all, your customer’s buying decision is based on those pictures.
It may seem tempting to take brand photos yourself or use stock photography, but signature and quality are paramount when it comes to professional business photos. These photos will be used on and offline, so factoring the cost of professional business photography is worth it in the long run.