Scope oF WORK
- Logo + logo variations
- Typography + color
- Brand Photography
- Email marketing templates
- Web design
- Web development
- Brand guidelines
Flourish Revamped
Flourish Kittery (formerly Flourish Medical Aesthetics) was founded in Kittery by Treza Simone + Karen Ella, offering a full suite of medical aesthetics in their intimate Kittery studio space. Both RNs, Treza + Karen realized that going out on their own was the right path. They had become lifelines to friends and patients who sought them out for their unique way of making you feel comfortable + safe. They reached out to our team at reCreative to help them bring visibility to their offering, which eventually bloomed into a full rebrand of their practice to better embrace their positioning of a friendly, welcoming aesthetics spa.
We worked with them for three months, starting with an intimate photography session + then developing a new logo and visual identity that finds the sweet spot between professional + fun. As a fellow Kittery business, Flourish was a dream client. They were collaborative, imaginative + trusting. They’ve since moved on to an in-house only aesthetic studio, so hit them up for any of your spa, self-care day needs.
Previously, their logo was lacking a bit in creativity + uniqueness. You know it, the fine-line, vaguely floral design with half of a woman’s silhouette. It looked just like 100 other local spas + didn’t tell you anything about the business or the lovely, bubbly people behind it. We wanted to fix that.
Now their logo tells you more about who they are + why they’re doing what they do — because they love it. Because they’re passionate about skincare + helping other people feel good in their skin. Beauty is more than skin deep, but a little self care can go a long way. Their new logo is fun, playful + more uniquely Flourish.
Typography is more than just picking a font that looks nice. When we plan typography for a brand, we think about readability, how it will look on a page, how it will look with other typhographies + more. For informational materials, typography is the main way you get your message across. If people can’t read the words on the page or are overwhelmed by too many drastically different fonts, it weakens your message.
For Flourish, we chose simple, easy-to-read fonts that pair nicely with the more bubbly, flowing text style used in their logo.
Now their logo tells you more about who they are + why they’re doing what they do — because they love it. Because they’re passionate about skincare + helping other people feel good in their skin. Beauty is more than skin deep, but a little self care can go a long way. Their new logo is fun, playful + more uniquely Flourish.
What was once a two-page site that linked away for bookings is now a more full, fleshed-out hub for all of Flourish’s business information and activity. With descriptions of their services, customers aren’t left guessing (or forced to turn to google) about what the different services entail.
Using the custom photography from our photoshoot with them, the site showcases their services, Treza + Karen themselves, and the brave clients who were willing to let us shove cameras in their faces during their sessions.
For Flourish, we chose simple, easy-to-read fonts that pair nicely with the more bubbly, flowing text style used in their logo.
Now their logo tells you more about who they are + why they’re doing what they do — because they love it. Because they’re passionate about skincare + helping other people feel good in their skin. Beauty is more than skin deep, but a little self care can go a long way. Their new logo is fun, playful + more uniquely Flourish.
To accompany their new site, we created email templates for them so Treza + Karen can keep their customers informed about updates, special offers + anything else they want to share. To streamline the process, we made them a set of templates, each for a different purpose or with a different focus. This way, they can just copy the template that best fits what they want to share and add in the specific information. simple, effortless + visually aligned.
Using the custom photography from our photoshoot with them, the site showcases their services, Treza + Karen themselves, and the brave clients who were willing to let us shove cameras in their faces during their sessions.
For Flourish, we chose simple, easy-to-read fonts that pair nicely with the more bubbly, flowing text style used in their logo.
Now their logo tells you more about who they are + why they’re doing what they do — because they love it. Because they’re passionate about skincare + helping other people feel good in their skin. Beauty is more than skin deep, but a little self care can go a long way. Their new logo is fun, playful + more uniquely Flourish.
A brand’s materials should be cohesive + have one single identity. Inconsistencies in visual presentation, tone, or messaging can all make a brand feel untrustworthy. That’s why when we design a brand, we create a set of guidelines that can be used to create content in the future. Brand guidelines include all the fonts, colors, logo, and + icon files for the brand so everything they need is in one place.
Using the custom photography from our photoshoot with them, the site showcases their services, Treza + Karen themselves, and the brave clients who were willing to let us shove cameras in their faces during their sessions.
For Flourish, we chose simple, easy-to-read fonts that pair nicely with the more bubbly, flowing text style used in their logo.
Now their logo tells you more about who they are + why they’re doing what they do — because they love it. Because they’re passionate about skincare + helping other people feel good in their skin. Beauty is more than skin deep, but a little self care can go a long way. Their new logo is fun, playful + more uniquely Flourish.
