Do You Need Age Verification On Your Site?

The quick answer is – it’s totally up to you.

Almost any time you visit a site that involves alcohol, you get greeted with an “Are You Over 21?”. Now, you may be wondering, why would they even ask that? You can input any date or age that you want so what’s to prevent minors from accessing the site anyway? There really isn’t one, other than the moral obligation that these websites feel.

The short answer is that there is no law that requires you to ask for age. That being said, assuming your audience is being honest about their age,  you could use those statistics to your marketing advantage.

Advertisers would kill to know exactly who it is thats checking out their website – and there are a lot of companies that do this, you can even do it yourself if you know what to look for, but why bother when you have a website gateway that gives you all the info you need?

Generally speaking, any additional pages or pop-ups that add to users having to click additional times would be a no-no, you want to lead them to the info they’re looking for as quickly as possible. In this case, I don’t think it’s a hinderance unless you’re doing a lot of online sales. If your brewery is selling and shipping beer online, then adding a roadblock is deterring users from their possible purchase.

So what do you think? In this day and age, it’s easy to learn a ton of information about your audience using tools around the web so should you bother to try and get additional info out of them, or just let them check out what you’ve got to offer?