Simple – the majority of people use their phones or computers to find out information about locations and brands before visiting them. Without a decent website, engaging social media pages, and easy access to info about your brand, you’re losing out on potential visitors both online and in person.
It’s really as simple as that. It doesn’t matter if you’re a vineyard, a pet store, a home-builder, or any other type of business – if you want to be found today, you need some kind of online presence.
It is possible to gain a great following with less effort, especially through some of the amazing programs we have in Connecticut, like the CT Wine Trail or Sip New England. That being said – the more you engage with your audience, the more they’ll engage with you.
Creating a cohesive strategy and brand presence online and off, through your bottles, labels, menus, and website will create a sense of familiarity and community between those people who love your business and want to talk about you.
One of the best forms of marketing is word of mouth and what better way to get more customers to find you than having ease of access to your information through the web.