reviving a monster: where our name came from
recreative + co. wasn’t always recreative + co. our origins can be traced back to a dark, dingy basement in New York + an Australian Shepherd named Frankenstein.
the creature wakes
when Meg started out, it was her + her dog, Frankenstein, against the world. so, what better name for the new company than Frankenstein Recreative? the perfect name for a company whose goal was to recreate brands from the ground up, putting bits + pieces together to create something cohesive + new.
just like businesses we do rebrands for, over time Frankenstein Recreative just didn’t quite fit anymore. we love the spooky, dark imagery it conjures (exhibit a: our thumbs way up skeletal design) but we also make lighter, more *lively* designs. the “Frankenstein” of it all was starting to feel a little limiting.
as the creature learned + evolved as it was out in the world, so too did the company.
taking agency
our next step towards recreative + co. was Recreative Agency. Meg wanted to keep the “recreative” but simplify a little. Recreative Agency felt like the best next step. clearer, more all-encompassing. it felt right at the time, but after a while, another change was in order. Meg wanted something a little friendlier + more inviting, less “corporate” feeling, if you will.
you’ve got company
in addition to wanting the name to feel a little less corporate + a little more welcoming, the company that started out as just Meg had grown. especially because it was no longer just Meg, recreative + co. felt right.
now, years later, recreative + co. is still the right fit for us. we even got it copyrighted (yes, this is foreshadowing for another storytime coming in the near future). as a small but mighty team of three, recreative + co. is the perfect fit for us.
easter eggs
if you’ve been around a while, particularly at Halloween time, you may have noticed that we occasionally call back to Frank + our original name. that’s because even though we’ve evolved + changed, Frankenstein Recreative will always be how we started.
some of these references are more subtle, like when we say “sparking connection,” or “made of lightning,” and some are more heavy-handed, like Frank making an appearance, but all of them remind us of our origin. that original goal to help businesses thrive by pulling together different elements + make something unique, new, and a little *monstrous* in the best way possible.
we’re definitely still moody + a little dark (especially prominent in some of our restaurant photography), but we’re not limited to just the spooky + eerie. check out our work here + give us a shout if you like what you see. we’d love to help bring your brand to life.
