BEER TASTING CASE STUDY
Sweetwater Brewing Company has been brewing beers in the south since 1997. In addition to being one of the most popular breweries in their area, they also founded the 420 festival that happens every year on-site at the brewery and brings thousands of people to Atlanta for good tunes, good fun, and great brews.
For the Introduction of SweetWater Brewery’s distribution into Connecticut, they were looking to increase sales overall of the beer itself and awareness of the SweetWater brand, and we stepped up to the challenge.
Working with local company SamPoll to start the SweetWater Tasting Challenge, we created an experiential marketing campaign. reCreative staffed, educated, and participated in beer tasting events at liquor stores throughout Connecticut.