Mad River Market is a new community co-op grocery store coming to Winsted, CT. The purpose of the web presence, through the website created by reCreative, is to raise awareness of the Co-Op as well as help increase member-owners overall.
We also had the opportunity to help Mad River Market with a little logo reFresh.
As a very visible brand, with local marketing on lawns across the northwest corner of CT, we needed to keep the brand equity that they had built without confusing the 341 member-owners and brand reCall of potential member-owners. So what exactly did we do? Just a quick update to the color scheme and fonts, making the logo friendlier, less in-your-face, and more on brand with the upcoming food co-op opening.