Slack Tide Maine

Slack Tide Maine, a hand-harvested flake sea salt company based in York, came to us looking for a website that felt more like their own—distinct, vibrant, and optimized for sales. Their previous Shopify site, built with a pre-made template, lacked the individuality they wanted to stand out in a crowded market. We stepped in to refine their online presence, crafting a site that not only reflected their brand’s personality but also made shopping their salts seamless and engaging.

We reimagined the site with a fresh color palette, adjusting their signature pink and blue hues while incorporating pops of green for a unique, ocean-inspired feel. Typography and background details were updated to enhance readability and visual appeal. To streamline the user experience, we reorganized navigation, prioritized product visibility, and integrated strategic calls-to-action—ensuring the site was not only beautiful but built for conversion. In addition to the website, we designed and built custom email templates to help Slack Tide engage their audience and drive sales with a cohesive brand presence across digital channels. Beyond the digital, we also had the pleasure of photographing a Slack Tide & Foxglove Farmhouse event at the Salt Shack in York, ME, capturing the essence of their brand in a setting that perfectly complemented their coastal roots.