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musings from the co.

A collection of thoughts from the studio. We’ve got a lot of opinions, some on branding, websites, and running a small creative business, plus the occasional thing that we change our mind about (cause everyone can grow from learning new things). 

Out with the Old, In with the New

To celebrate the launch of the new Flourish website, we wanted to give a little background on why they wanted a change and how we gave them a lil makeover to give them a leg up over their competitors. 

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Flourish Gets a Shiny New Look

To celebrate the launch of the new Flourish website, we wanted to give a little background on why they wanted a change and how we gave them a lil makeover to give them a leg up over their competitors. 

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What to do with your email list once you’ve built it

Hey, you followed our advice from last time; great! But now that you’ve built yourself an email list, you might be wondering what’s next.  Here’s a list of some tips on how to make the most of your email list, from sending out general newsletters, enhancing customer journeys, or running campaigns. Send regular newsletters Stay in touch with helpful updates, recent work, or insights your audience would care about. Emails are a great way to let your customers get to know you. People are more loyal to brands they care about. If you tell your story and create deeper connections with your customers, they’ll be more likely to offer you support over your competitors.  Set up a welcome sequence Introduce new subscribers to who you are and what they can expect from you. People like knowing what’s coming next. If they sign up for your email list expecting weekly messages,

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Wake Up, Babe – New Website Just Dropped!

Today we’re celebrating the launch of the brand new Henry’s Bagel & Deli web design! From the makers of our favorite sister cafes, Lil’s Cafe, Stella’s Cafe, The Islander Cafe, and June’s Cafe comes Henry’s in Kittery, Maine.

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The Benefits of WordPress as your CRM

Running more than one brand doesn’t mean reinventing the wheel every time. Here’s how shared design systems, clear brand voice, and consistent photography keep multi-concept businesses like Lil’s, June’s, The Wilder, and Anju distinct—but deeply connected.

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mockup of website for OWIT Global, designed and built by recreative + co.

Websites Should Evolve, Just like Businesses.

Running more than one brand doesn’t mean reinventing the wheel every time. Here’s how shared design systems, clear brand voice, and consistent photography keep multi-concept businesses like Lil’s, June’s, The Wilder, and Anju distinct—but deeply connected.

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image of a phone on a desk with recreative + co.'s Instagram profile open.

Instagram Indexing in Search

Instagra is making it so that content posted by public business profiles whose account holders are over 18 years will be indexed by search engines. Why does this matter to you?

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Why you need to build + keep an email list

In the fast-paced world of digital marketing, where trends come and go and algorithms are constantly changing, email remains a direct, reliable, and cost-effective way to reach your audience. For businesses big and small, global and hyper-local, building and nurturing an email list is more than just a marketing tactic. It’s a powerful asset that drives engagement, boosts sales, and fosters long-term customer loyalty.  Here are a few reasons why you need to build and keep an email list.  You own your email list.  Unlike social media platforms that can push an update with new priorities that tank your reach, randomly ban your account (or shadow ban it), or disappear entirely when the masses move on to a new platform, your email list is actually yours. Your email list is one of the only channels that you can control directly.  2. Direct access to your audience – no algorithms acting

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