Out with the Old, In with the New
Did you know that some colleges don’t allow their students to declare a major until their sophomore year? They don’t want their students to feel bound to any one area of study before they’ve had more time to try out different things and figure out what they’re truly interested in.
Well, sometimes students still aren’t sure what they want to do by the time they graduate. Or, sometimes, they change their minds. Deciding what you want to do for the rest of your life is daunting.
The good news? You can keep changing your mind. You don’t have to lock yourself into one path that you never stray from for the rest of your life.
The same goes for businesses. They’re allowed to grow, change, shift focuses, and evolve over time. That’s why so many brands eventually choose to change their branding after they’ve been around for a bit. Some even make a change every few years.
Once you get a business up and running, it may be different from how you anticipated – in fact, it likely is. Even if you’ve been around a while, the only constant in life is change. A rebrand is a great way to account for those changes and look forward to the future instead of getting stuck in the past.
Our client, Flourish, wanted a rebrand to help them stand out from the crowd and evoke a more playful, fun feeling. While their old branding felt largely lackluster and looked like everyone else in their field, their new, bright branding helps them differentiate themselves from competitors and presents them as more personal than clinical.
Through the use of their new branding materials, including a brighter color palette and custom photography, we designed and built Flourish a new website that felt more like *them* than their old, more generic site.
In tandem with this rebrand, Flourish is launching a lot of changes to how they operate. Big changes can be the impetus for even bigger changes. Shifts in your operation, goals, focus, or even location can make you realize when it’s time for a branding change.
That’s not to say that every time your company goes through a change, you need a rebrand, but sometimes your old branding no longer fits or feels right when you’re taking on new things or narrowing your focus.
TLDR
You’re allowed to change your mind. Change your logo, your branding, your website, your focus, your goals, your hopes, your dreams. When your branding no longer matches your brand, it’s time for a change.
Check out Flourish’s new site here.
