The Instagram Algorithm (5 Easy Ways You Can Support Your Friends with Small Businesses)
2/3 of people 18-35 have or are planning to start their own business. Here are some ways to support your friends through the Instagram Algorithm.
the Instagram Algorithm | 10 Ways to Boost Your Visibility
The Instagram algorithm can be a frustrating force. Here are a few things that we’ve found help increase visibility.
Platform Properties on Search Console, Hallelujah
Google has just announced that you will be able to connect your social media platforms to Search Console with Platform Properties.
I’m Coming to the Cottage (Not *That* Cottage)
Social Media Detoxes + Retreating to Live Under a Rock
Why You Need Binoculars on IG Lately
Seeing a ton of skinny, billboard-style posts while you’re scrolling through Insta lately? Yeah, us too. So what’s the point of these thin videos?
Same Roots, Different Branches: How Brand Consistency Keeps Multi-Concept Businesses Cohesive
Running more than one brand doesn’t mean reinventing the wheel every time. Here's how shared design systems, clear brand voice, and consistent photography keep multi-concept businesses like Lil’s, June’s, The Wilder, and Anju distinct—but deeply connected.
Instagram Indexing in Search
Instagra is making it so that content posted by public business profiles whose account holders are over 18 years will be indexed by search engines. Why does this matter to you?
Why Instagram Is Still the Best Place for Restaurant Marketing (And How to Actually Make It Work)
If you’re a restaurant owner wondering where to focus your marketing energy in 2025, we’ll save you some time: it’s still Instagram. We’re seeing a lot of platforms shift and shuffle right now, but for restaurants trying to connect with their community and drive real foot
How to Leverage Video Content for Maximum Engagement in 2025
There’s perhaps no better way to prove that consumers are extremely attached to video content than the 14-hour TikTok ban in the U.S. in January 2025. People were crying, rioting, and generally losing their minds at the thought of losing their favorite app. Users prepared for the ba
Harnessing the Power of Social Media Graphics for Brand Engagement
We’re all well aware that social media is a force to be reckoned with nowadays. Love it or hate it, it’s pretty clear that some form of social media will always be here to stay for the foreseeable future. Although the platform of choice may change and features are always being add
