Category Archives: branding

Harmonizing Your Brand: The Importance of a Unified Voice on Social Media

In the contemporary digital environment, businesses must sustain a vibrant presence on various social media platforms. However, effective management of these platforms goes beyond mere frequent posting. A unified brand voice is crucial for cultivating trust, boosting engagement, and establishing a distinct identity. This article hosted by reCreative + Co. delves into the importance of […]

a new website for an old friend

We focused on updating the website’s functionality and changing the color palette to be more fun and evocative of Hawaii. Flow Kakou is a creative, joyful company that’s welcoming to all and we wanted their website to reflect these core elements. We also wanted to highlight their various programs and projects prominently so people can […]

The Impact of Color Psychology in Advertising

Sometimes the feelings various colors can trigger in people aren’t immediately clear or even conscious, but they can seriously impact how people perceive brands and how compelled they feel to buy a product. Regardless of how subconscious these mechanisms are, a whole lot of research has been done to determine which colors are best for […]

2024 Graphic Design Trends We Can Get Behind

In this digital age, there’s so much exposure to graphic design. Combining your distinct design style with the hot trends of the time can lead to funky, cool designs you would’ve never thought you’d make. As artists, we always want to keep growing and experimenting; integrating some trendy elements into our designs is a great, […]

Cold Current Kelp Becomes Shiny & New Again

We are thrilled to announce the launch of Cold Current Kelp’s brand-new website, marking an exciting milestone in our partnership with this remarkable Maine-based beauty brand. Cold Current Kelp has always been at the forefront of sustainable and ethical practices, and we are proud to have been part of their journey from the beginning. As […]

Creating a Consistent Brand Identity: The Importance of Brand Guidelines

As a small business owner, you know how important it is to establish a strong brand identity. Your brand is the way your customers perceive you, and it can make all the difference in standing out from your competitors and building long-term customer relationships. However, creating a consistent brand sense can be challenging, especially as […]