Category Archives: design

The Role of Typography in Effective Communication

Sometimes, the main role of typography in a design is simply to catch the eye of an audience or establish a hierarchy of the information presented. Often, typography intentionally grabs the viewer’s attention and creates a specific mood or feeling when viewed.  When designing a poster for Yankee Harley-Davidson’s Tent Event, we knew we had to […]

Stella’s Cafe Launch!

We were able to take that mood board and color palette and use it to design a menu and the rest of the site. Our aesthetic was based on this sort of vintage feeling and the bubbly personality of the cafe’s namesake, Lilian Stella Mangoes.  With an adorable, easy to navigate menu, brand new photography […]

Interactive Design: Engaging Audiences in a Digital World

In this current digital age, the novelty of consuming digital media is definitely starting to wear off. That’s not to say that the general population isn’t still living on the internet – because they are – but to say that it’s wayyy more challenging to capture and keep an audience’s attention nowadays.  It’s not a […]

Designing for Accessibility: Making Your Content Inclusive

As a design company that works a lot with senior living companies, we might be a little extra cautious about making sure our designs are inclusive and accessible for all. We think a lot about the user experience (UX), especially when it comes to designing websites for retirement communities.  UX design is a method of […]

Harnessing the Power of Social Media Graphics for Brand Engagement

As a small business, getting your name out into the world in any capacity is so important to marketing strategies. Why not take advantage of the fact that people are so chronically online and glued to their social media accounts nowadays? We might as well help ourselves to this low-effort marketing opportunity. Just getting your […]

How to Create Memorable Brand Identity Designs

One client we worked with on logo design and branding with the specific goal of creating a memorable identity is Pandocs.io. This is a company made by developers for developers to act as a well-structured place where they can store their docs.  The question was: How could we make something as dreary and run-of-the-mill as […]