Category Archives: Small Business

Is Social Media Really More Difficult to Grow on Now?

ICYMI, this blog post is a continuation of (Previous Blog Title Here). These articles are part of a (five) part blog series we’re working on this month. Last time, we introduced the idea that the same social platforms that were once crucial to small businesses are now working against those same businesses due to their […]

The Social Media Struggle for Small Businesses

For the next few weeks, we’ll be publishing a series of articles all focusing on ethical advertising and how social media algorithms drive sales for big businesses. For the next (four) weeks, we’ll be putting out a new article every week to continue and complete this (five) part series. When you’re finished reading, click the […]

2024 Graphic Design Trends We Can Get Behind

In this digital age, there’s so much exposure to graphic design. Combining your distinct design style with the hot trends of the time can lead to funky, cool designs you would’ve never thought you’d make. As artists, we always want to keep growing and experimenting; integrating some trendy elements into our designs is a great, […]

Search Engine Optimization
Free Web Traffic? Technically… Yes

A lot of people talk about SEO, but the average “normal” person (i.e. not a business-focused, internet-savvy person) generally doesn’t know that much about what it actually is or how it works. SEO, or search engine optimization, is a necessary evil for being ranked on search engines and making sure your website is seen by […]

1, 2, 3 Launches 🚀🚀🚀

ReCreative + Co recently helped sister companies The Wallingford Dram, The Wilder, and Anju create their new and improved websites! While the owners wanted to maintain a consistent identity throughout the companies to emphasize their connection, it was important to differentiate the brands individually as well. The existing websites were created using Squarespace, so we […]

Creating a Consistent Brand Identity: The Importance of Brand Guidelines

As a small business owner, you know how important it is to establish a strong brand identity. Your brand is the way your customers perceive you, and it can make all the difference in standing out from your competitors and building long-term customer relationships. However, creating a consistent brand sense can be challenging, especially as […]

From Manipulation to Transparency: The Evolution of Advertising Toward Ethics

As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is advertising based on personal experience instead of third-party data. How does […]