Category Archives: Small Business

Creating a Consistent Brand Identity: The Importance of Brand Guidelines

As a small business owner, you know how important it is to establish a strong brand identity. Your brand is the way your customers perceive you, and it can make all the difference in standing out from your competitors and building long-term customer relationships. However, creating a consistent brand sense can be challenging, especially as […]

From Manipulation to Transparency: The Evolution of Advertising Toward Ethics

As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is advertising based on personal experience instead of third-party data. How does […]

Creativity & Play IWD 2023

As we grow older, we often forget the joys of play and creativity that we experienced as kids, teens, and even 20-somethings. The pressures of society to conform to a certain way of being and behaving can be overwhelming, leading many adults to stifle their natural artistic impulses, and we here at reCreative are no […]

What Do Impressions Really Mean?

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Managing Director, Meg Raiano Opinion The most common question I get asked when presenting reporting to our clients is, “What do those impressions mean?” And the short answer is, they mean nothing. And when I say nothing, I literally mean nothing. When we take over a client from another agency typically what […]

The Principles of Ethical Design

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Ethics and Design is a topic growing in popularity over the last ten years or so. The principles of ethical design are becoming more talked about as they become more necessary to implement. With so many web products causing harm and anguish, it’s vitally important that we think ethically about what we’re […]

reCreative + Co. Debuts New Ethical Tech Arm

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Over the past few months we’ve been hard at work creating a new arm of our company, reCreative Good. What is reCreative Good? reCreative Good is the ethical technology arm of reCreative + co. It is where we explore alternative advertising that doesn’t prey on human data. The goal of reCreative good […]

reCreative’s Managing Director Named Arts In Reach as Beneficiary of 10 To Watch Donation

Along with the honor of being named one of SeacoastOnline’s 10 to Watch 2021, reCreative Managing Director, Meg Raiano, was given $250 for a local charity. Meg chose AIR, Arts In Reach for her donation. Arts in Reach is a local 501c3 charitable organization that empowers teenage girls and gender expansive youths through inclusive, creative […]

2021 Wrapped, Marketing & Design on the Seacoast

2021 has turned out to be a better year than we could have anticipated. We worked with amazing clients, collaborators, and friends to create incredible concepts, designs, and builds. We built 30 websites in 2021, designed 42 logos, creating packaging for baked goods and luxury items, photographed local events, became even more engrained in our […]