Category Archives: Small Business

2024 Graphic Design Trends We Can Get Behind

In this digital age, there’s so much exposure to graphic design. Combining your distinct design style with the hot trends of the time can lead to funky, cool designs you would’ve never thought you’d make. As artists, we always want to keep growing and experimenting; integrating some trendy elements into our designs is a great, […]

Search Engine Optimization
Free Web Traffic? Technically… Yes

A lot of people talk about SEO, but the average “normal” person (i.e. not a business-focused, internet-savvy person) generally doesn’t know that much about what it actually is or how it works. SEO, or search engine optimization, is a necessary evil for being ranked on search engines and making sure your website is seen by […]

1, 2, 3 Launches 🚀🚀🚀

ReCreative + Co recently helped sister companies The Wallingford Dram, The Wilder, and Anju create their new and improved websites! While the owners wanted to maintain a consistent identity throughout the companies to emphasize their connection, it was important to differentiate the brands individually as well. The existing websites were created using Squarespace, so we […]

Creating a Consistent Brand Identity: The Importance of Brand Guidelines

As a small business owner, you know how important it is to establish a strong brand identity. Your brand is the way your customers perceive you, and it can make all the difference in standing out from your competitors and building long-term customer relationships. However, creating a consistent brand sense can be challenging, especially as […]

From Manipulation to Transparency: The Evolution of Advertising Toward Ethics

As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is advertising based on personal experience instead of third-party data. How does […]

Creativity & Play IWD 2023

As we grow older, we often forget the joys of play and creativity that we experienced as kids, teens, and even 20-somethings. The pressures of society to conform to a certain way of being and behaving can be overwhelming, leading many adults to stifle their natural artistic impulses, and we here at reCreative are no […]

What Do Impressions Really Mean?

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Managing Director, Meg Raiano Opinion The most common question I get asked when presenting reporting to our clients is, “What do those impressions mean?” And the short answer is, they mean nothing. And when I say nothing, I literally mean nothing. When we take over a client from another agency typically what […]

The Principles of Ethical Design

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Ethics and Design is a topic growing in popularity over the last ten years or so. The principles of ethical design are becoming more talked about as they become more necessary to implement. With so many web products causing harm and anguish, it’s vitally important that we think ethically about what we’re […]