We are thrilled to announce the launch of Cold Current Kelp’s brand-new website, marking an exciting milestone in our partnership with this remarkable Maine-based beauty brand. Cold Current Kelp has always been at the forefront of sustainable and ethical practices, and we are proud to have been part of their journey from the beginning. As […]
Category Archives: ethical advertising
12
Jul
Jul
Happy to share that we won a GDUSA In-house Design Award for our reCreative + Co. style guide, featuring yours truly, frank 🤘 We’ve gone through a bit of our own transformation over the past few years, not including the *electrifying* transformation frank has had [the whole being struck by lightning thing and becoming reanimated really […]
ethical advertising
Reinventing Advertising with Apple Vision Pro: A Journey towards Ethical Innovation
07
Jun
Jun
Advancements in technology have consistently reshaped the advertising landscape, and Apple’s latest innovation, Vision Pro, is poised to be a game-changer. Apple Vision Pro, a cutting-edge visual recognition system, has the potential to revolutionize the way advertising content is created and delivered. However, as with any powerful tool, ethical considerations must be at the forefront. […]
Small Business, ethical advertising
From Manipulation to Transparency: The Evolution of Advertising Toward Ethics
29
Mar
Mar
As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is advertising based on personal experience instead of third-party data. How does […]
24
Jun
Jun
[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Managing Director, Meg Raiano Opinion The most common question I get asked when presenting reporting to our clients is, “What do those impressions mean?” And the short answer is, they mean nothing. And when I say nothing, I literally mean nothing. When we take over a client from another agency typically what […]
21
Apr
Apr
[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Ethics and Design is a topic growing in popularity over the last ten years or so. The principles of ethical design are becoming more talked about as they become more necessary to implement. With so many web products causing harm and anguish, it’s vitally important that we think ethically about what we’re […]
18
Jan
Jan
[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Over the past few months we’ve been hard at work creating a new arm of our company, reCreative Good. What is reCreative Good? reCreative Good is the ethical technology arm of reCreative + co. It is where we explore alternative advertising that doesn’t prey on human data. The goal of reCreative good […]