Author Archives: Meg Raiano

Captivate, Engage, Convert: The Power of Attention-Grabbing Visuals on Your Website

  In the digital age, where every click counts, capturing your audience’s attention from the moment they land on your website is paramount. One of the most effective ways to achieve this is through attention-grabbing images, sliders, or animations. These visual elements not only make your website aesthetically pleasing but also play a crucial role […]

Cold Current Kelp Becomes Shiny & New Again

We are thrilled to announce the launch of Cold Current Kelp’s brand-new website, marking an exciting milestone in our partnership with this remarkable Maine-based beauty brand. Cold Current Kelp has always been at the forefront of sustainable and ethical practices, and we are proud to have been part of their journey from the beginning. As […]

reCreative Becomes an Award Winning Design Agency… Again!

Happy to share that we won a GDUSA In-house Design Award for our reCreative + Co. style guide, featuring yours truly, frank 🤘 We’ve gone through a bit of our own transformation over the past few years, not including the *electrifying* transformation frank has had [the whole being struck by lightning thing and becoming reanimated really […]

Reinventing Advertising with Apple Vision Pro: A Journey towards Ethical Innovation

Advancements in technology have consistently reshaped the advertising landscape, and Apple’s latest innovation, Vision Pro, is poised to be a game-changer. Apple Vision Pro, a cutting-edge visual recognition system, has the potential to revolutionize the way advertising content is created and delivered. However, as with any powerful tool, ethical considerations must be at the forefront. […]

Creating a Consistent Brand Identity: The Importance of Brand Guidelines

As a small business owner, you know how important it is to establish a strong brand identity. Your brand is the way your customers perceive you, and it can make all the difference in standing out from your competitors and building long-term customer relationships. However, creating a consistent brand sense can be challenging, especially as […]

From Manipulation to Transparency: The Evolution of Advertising Toward Ethics

As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is advertising based on personal experience instead of third-party data. How does […]

Creativity & Play IWD 2023

As we grow older, we often forget the joys of play and creativity that we experienced as kids, teens, and even 20-somethings. The pressures of society to conform to a certain way of being and behaving can be overwhelming, leading many adults to stifle their natural artistic impulses, and we here at reCreative are no […]

What Do Impressions Really Mean?

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Managing Director, Meg Raiano Opinion The most common question I get asked when presenting reporting to our clients is, “What do those impressions mean?” And the short answer is, they mean nothing. And when I say nothing, I literally mean nothing. When we take over a client from another agency typically what […]