Hey there, friends! Are you tired of seeing the same old boring logos and branding everywhere? Sick of Helvetica, Gotham, and their overused siblings? Well, have no fear, because I’m here to talk about a sweet alternative: illustrated logos and branding!
Now, I know what you might be thinking: “That’s sort of childish, isn’t it?” But hear me out… Illustrations can be incredibly effective and memorable, especially in a world where every business is trying to stand out from their
competitors. By using custom illustrations, your company will end up with a unique and recognizable brand identity that truly reflects your personality and values.
Think about it: would you rather have a generic, forgettable logo that looks like it came from a stock image library, or a playful, whimsical logo that makes you smile every time you see it? I know which one I’d choose!
Brands that focus on illustration also have the advantage of being more versatile than traditionally designed logos. With a custom illustration, you can create a wide range of designs and variations that all feel cohesive and on-brand. You can use your illustrations on everything from business cards and packaging to social media graphics and website headers, creating a cohesive and memorable visual identity across all your marketing materials.
But don’t just take my word for it. Check out some of the amazing illustrated branding out there, including some of our own creations like Cold Current Kelp, A Turtle & His Dog, and The Cookie Bar NY, or from outside the reCreative realm like the playful and charming illustrations of Mailchimp to the sleek and sophisticated illustrations of Dropbox. These brands have leveraged the power of custom illustrations to create memorable, distinctive identities that stand out in a crowded marketplace.
So, if you’re looking for a way to spice up your branding and create a truly unique identity, consider incorporating custom illustrations into your designs. Whether you’re a startup, a small business, or a big brand, illustrated logos and branding can be a sweet alternative to the norm. Don’t be afraid to have a little fun with your branding and let your personality shine through. After all, isn’t that what design is all about?