Although we use email every day, generally checking our inboxes multiple times a day, email marketing can get overlooked in the digital marketing strategies of many businesses. Many companies don’t put the time and effort into consistent email marketing because they don’t see its potential as an incredibly useful tool.
Effective email marketing can be a massive help to your business. Here’s how.
Often, email marketers use email strictly as a sales tool, but the best sales tool is a genuine connection to your audience. This connection can be grown and fostered through engaging, personalized emails where you open a line of communication with your customers and build loyalty.
Creating emails, even if only to say ‘hey, we’re still here, we’re still busy’ is an excellent way to keep your name at the top of your clients’ minds without being salesy. If you’re looking to build customer loyalty and increase brand awareness, email campaigns are a great step in the right direction.
With an interesting subject line, some persuasive and personalized copy, and a few strong direct calls to action, you can make sure your customers know you’re thinking of them and haven’t forgotten about their business – because no one likes being forgotten.
Email users get hundreds of emails a day, and they generally only open about half. The most important initial aspect of your email is the subject line because it’s the first thing your customer sees when your email arrives in their inbox. A compelling subject line can be the difference between being ignored and being noticed in your audience’s inbox.
Once they’ve opened your email, the next goal is for them to continue reading your email instead of just clicking out and moving on to the next. If you use all the information you have about your audience members to personalize the emails you send out, you’re far more likely to have higher click-through rates.
After you send your first few emails, you can look at the engagement metrics from each campaign to see what worked well and what needs improvement. You can use the feedback gathered from your audience’s response to inform decisions about other emails moving forward. Since emails are all about forming a connection with your audience, they’re a great way to get direct feedback from your customers and show them that you listen by making adjustments based on their input.
By using effective direct calls to action, you can work towards meeting whatever goal you’re working on. For sales, you can have an easy link to checkout so customers can make a purchase with a single click. For an increase in website traffic, you can directly link to your website in your email as a clickable link or fun button. If your goal is to have more customers contact you, you can add a contact form in your email or have a clickable call number for easy access.
If you’re looking for fast results, email campaigns and blasts are one of the best options. With email marketing, results are essentially immediate and really easy to track. Most email marketing services provide you with all the important statistics from your campaign in an easy-to-read report. This way, you can see exactly how your customers reacted to your email and use that data to inform your next steps.
Email marketing can be a great tool for businesses who are looking to increase their marketing efforts without investing a ton of money. Email marketing is not only super effective but also very affordable – in most cases, it’s even free! Plus, with the ever-changing and evolving social media landscape, you can find comfort in the fact that your contact list is stable and won’t disappear when the next big app or platform takes over.
Focusing on email marketing campaigns can help you grow your business and positively engage with your customers. With all the built-in tools from your service provider, emails are an easy, effective way to market your business and connect with your audience in a meaningful way.
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