(re) invention
reinvention versus rebrand - what's best for you and your business? That depends entirely on you and your goals. Learn more at the link.
What’s the point of google ads in the age of virality?
Social media (especially TikTok) has made it seem like all a business needs to do is post a silly little video to get a line out the door every day for a month or longer.
The death of google search as we know it
Google is now an immediate interaction with a chatbot. When you search, it engages you in conversation immediately instead of really offering you a choice. Of course, you can scroll down + skip the AI section, but it’s the first thing that comes up, and you + I both know it’s not
What I Learned at AIGA Maine Design Fest 2026: Hearts of Pine & Building Something that People Can Belong To
A little over a month ago (I’m late, I know) I headed up to the Portland Museum of Art for the yearly AIGA Maine Design Fest. I was only able to attend the morning session, cause girls gotta work, but it was more than worth the trip.
6 Tips to Help You Rank in Search Engines + LLMs | Low-Hanging Fruit on the SEO Tree
Here are 6 SEO tips that will help your site get found with minimal effort + upkeep.
How to Stand Out in a Crowd that All Looks the Same | Creativity in the Age of AI
AI can't replace human creativity. People are always more likely to engage with businesses that feel genuine + consistent.
Why Squarespace (Probably) Isn’t the Right Choice for Your Business Site
If your business is relying on organic web traffic to keep the doors open + the lights on, WordPress is the way to go.
(Don’t) Bundle + Save | Google’s Multi-Use Indexing + AI Crawler
Google currently uses a single site crawler for both indexing + AI training, meaning that if you want your content to be found on Google search, you have to opt in to allowing their AI to scrape it.
Platform Properties on Search Console, Hallelujah
Google has just announced that you will be able to connect your social media platforms to Search Console with Platform Properties.
Just because you’re shouting doesn’t mean you’re right | the rise and fall of AEO
SEO is the leg that allows AEO to stand; the foundation that the house gets built on.
