What’s Going On with Meta Ads?
This is the fourth installment of a five part blog series we’re doing on trying to remain ethical in social media advertising in the current age of AI algorithms. Make sure to follow along to get the most out of this mini-series. This week, we’ll be talking about Meta’s ad campa
The Social Media Struggle for Small Businesses
For the next few weeks, we’ll be publishing a series of articles all focusing on ethical advertising and how social media algorithms drive sales for big businesses. For the next four weeks, we’ll be putting out a new article every week to continue and complete this five part serie
Is Social Media Really More Difficult to Grow on Now?
ICYMI, this blog post is a continuation of The Social Media Struggle for Small Businesses. These articles are part of a five part blog series we’re working on this month. Last time, we introduced the idea that the same social platforms that were once crucial to small businesses are
Harmonizing Your Brand: The Importance of a Unified Voice on Social Media
In the contemporary digital environment, businesses must sustain a vibrant presence on various social media platforms. However, effective management of these platforms goes beyond mere frequent posting. A unified brand voice is crucial for cultivating trust, boosting engagement, and e
Get More Sales with Email Marketing
Although we use email every day, generally checking our inboxes multiple times a day, email marketing can get overlooked in the digital marketing strategies of many businesses. Many companies don’t put the time and effort into consistent email marketing because they don’t see its
From Manipulation to Transparency: The Evolution of Advertising Toward Ethics
As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is adver
