We have worked with Lauren Sharifi before on her previous site, but after years of her business growing and evolving, it was time for something new. Previously known as Lauren Sharifi Nutrition, she wanted to shift her branding to focus on the niche she now specializes in. Changing to ARFID Dietitian helps differentiate her from other nutritionists and lets her immediately capture the attention of her more niche market, individuals with ARFID or who have loved ones with ARFID.
We created a new site for her focused on her experience managing ARFID and the resources she offers specifically for individuals living with or caring for someone with ARFID. By taking a more focused approach, we were able to create a beautiful new site and branding materials for her that get straight to the heart of her work.