Experiential marketing, engagement marketing, or live marketing, no matter what you know it as, this type of marketing is the wave of the future. Studies show that while customers actively avoid commercials, they still seek out ways to engage with businesses, be it through social media or at live events. If your business is still using traditional advertising, here are some reasons why you need to invest in a few experiential marketing campaigns, too.
It builds brand preference.
With so many different brands out there, customers have no particular reason to create brand loyalty. However, if a customer gets to connect with you and your brand face-to-face, they will more likely gravitate towards your business over the competition when they have to make a buying decision because they have an experience to fall back on.
It helps customers understand your product.
Sometimes a visual example is not enough for customers to truly understand what you're trying to sell. If you have a product that is much better with a hands-on demonstration, then experiential marketing, or live marketing, is going to be the best way for you to get a lifelong customer.
It offers immediate consumer data.
Lastly, the best part of experiential marketing is the fact that it provides immediate customer feedback. By the end of one live event, you will know how many customers engaged with you, how many customers made a purchase, and how many customers were dissatisfied with the presentation of the product you're selling. It can take weeks to months to get this information through traditional marketing avenues.
Customers are suffering from ad fatigue, and they're after new and innovative ways to engage with businesses. Whether you choose to do live events or you utilize social media for digital events, such as Facebook Live or Instagram Live, you can increase the visibility and value of your business through well-crafted experiential marketing campaigns.