Author Archives: Kaitlyn Chrisemer

How to Use Motion Graphics to Enhance Your Holiday Marketing

The vast majority of the marketing materials being pushed upon audiences are static images and infographics. Adding in some movement to your ads, social media posts, and emails can help your business catch your audience’s attention and keep their interest for longer. This small change can help bring your holiday marketing to the next level.  […]

Typography Trends for Holiday Campaigns: Fonts That Feel Festive

Both of the previous elements are pretty basic, but what about fonts and typography? Have you played it safe with your normal fonts, or have you shaken things up by implementing fun, festive fonts? While at times overlooked, fonts play a huge role in how your audience receives the message you’re sending them. Although less […]

Building Authentic Connections: Humanizing Brands in a Digital-First World

Showing your more “human” side in marketing materials can help your customers feel like they know and can trust you. Certain businesses are more formal than others, but no one wants to feel like they’re working with an unfeeling, stiff robot when they should be working with an empathetic, creative human.  Being personable is a […]

Revitalizing Your Brand: 6 Compelling Reasons for a Brand Refresh

Is your brand stuck in a time warp, clinging to outdated messaging that no longer resonates with your evolving business goals? If so, it might be time to consider a brand refresh. Unlike a complete rebranding, a brand refresh is a strategic update that ensures your content pillars and identity align with your current values, […]