Showing your more “human” side in marketing materials can help your customers feel like they know and can trust you. Certain businesses are more formal than others, but no one wants to feel like they’re working with an unfeeling, stiff robot when they should be working with an empathetic, creative human. Being personable is a […]
Author Archives: Kaitlyn Chrisemer
23
Sep
Sep
Is your brand stuck in a time warp, clinging to outdated messaging that no longer resonates with your evolving business goals? If so, it might be time to consider a brand refresh. Unlike a complete rebranding, a brand refresh is a strategic update that ensures your content pillars and identity align with your current values, […]
18
Sep
Sep
Sometimes, the main role of typography in a design is simply to catch the eye of an audience or establish a hierarchy of the information presented. Often, typography intentionally grabs the viewer’s attention and creates a specific mood or feeling when viewed. When designing a poster for Yankee Harley-Davidson’s Tent Event, we knew we had to […]
16
Sep
Sep
We were able to take that mood board and color palette and use it to design a menu and the rest of the site. Our aesthetic was based on this sort of vintage feeling and the bubbly personality of the cafe’s namesake, Lilian Stella Mangoes. With an adorable, easy to navigate menu, brand new photography […]
11
Sep
Sep
This week is National Assisted Living Week! As a company that works with many senior living communities on their websites and marketing efforts, we know a thing or two about assisted living. We wanted to take this opportunity to focus on some of our work with assisted living communities and break down how we strive […]
10
Sep
Sep
In this current digital age, the novelty of consuming digital media is definitely starting to wear off. That’s not to say that the general population isn’t still living on the internet – because they are – but to say that it’s wayyy more challenging to capture and keep an audience’s attention nowadays. It’s not a […]
09
Sep
Sep
As a design company that works a lot with senior living companies, we might be a little extra cautious about making sure our designs are inclusive and accessible for all. We think a lot about the user experience (UX), especially when it comes to designing websites for retirement communities. UX design is a method of […]
