THE FUTURE IS FEMALE

The Future of Digital Marketing is Female
Meg Raiano, Managing Director reCreative + Co.

WRITTEN BY MANAGING DIRECTOR, MEG RAIANO

The Future is Female

I am absolutely thrilled that Kamala Harris was sworn in today as our first female vice president. It’s easy to see now that the future is female. Although it hasn’t always been that way. Actually, quite the opposite. Until today, there were no women in power in the executive branch of government.

When Kamala Harris was elected the next Vice President of the United States, the moment instantly became a historic one, three times over. Harris—whose parents came to the U.S. from Jamaica and India—will be the first Black Vice President, the first Indian American Vice President and the first woman to serve in that office.

-Time Magazine

reCreative is a female owned and operated company, I cannot begin to express how meaningful it is to see a woman in such a high and prestigious position within the executive branch of our government. I won’t lie to you, I was overcome with emotion during the ceremony. Why? Because as a woman I know how difficult it is to even be considered for these positions.

For years I worked at other agencies, other companies, other small businesses, and I was pushed around for the simple fact that I am a woman. I was more qualified, and in some cases, was the manager of men who made more money than I did but did not do equal work.

I started reCreative to empower myself and the women around me to rise without fear. 0.1% of creative agencies are run by women, and we are one of them. In a space that is 99.9% male dominated, just like the executive branch of government, we learned how to become what we, as a company, are today and are thrilled that Kamala Harris is now Vice President of the United States.

Women of all ages now see someone in their own image in a place of power, with a seat at the table of men. Every woman in the world now knows what is possible and has an amazing role model in the white house.

Congratulations Madam Vice President and all those who helped pave the way before her. We appreciate everything you have done for us, for women, and for the world. We can now see that the future is female and the present is now a part of that.

In a post-Gustavo Martinez, #metoo age, we still see headlines that proclaim that advertising remains a boys’ club – to which every semi-sentient being says, “Well, no shit.” One CEO’s fall from grace is not going to change a culture that has always favored men over women. But we – the women in this industry who know it can rise to become so much more – have the power to disrupt this generations-old pattern by becoming our own bosses and crafting a better version of advertising.

Change within the industry is coming slowly. Leaders within agencies pat themselves on the back for baby steps like increasing paid time off for new moms even while female employees make half of what their male colleagues earn. Advertising gets away with these warm and fuzzy gestures in part because it’s not being penalized for continuing with the status quo.

Women who start agencies can change that. We need more of them.

-AdAge

The future is female and we are thrilled to be a part of that future. Interested in learning more about our mission and what we’ve done to help empower our employees and women owned businesses? Email us here.

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