Our Go-To Software Tools for Smarter Marketing
We’ve been at this a long time, and while every business is different, the backbone of great marketing often comes down to having the right tools in your corner. These are the ones we rely on—whether we’re helping a client untangle their search rankings, launch a new campaign, or just get a clearer picture of how people are using their site.
1. Google Suite
(Analytics, Search Console, and Google Ads)
If you only use one tool for your business, make it the Google Suite. It’s free (mostly), powerful, and built by the people who run the biggest search engine on the planet.
Google Analytics and Search Console give you the kind of insight you can actually act on—like what pages are pulling their weight, where your traffic is dropping off, and whether your site’s showing up the way it should in search results.
Yes, there’s a learning curve. But even a quick peek at your traffic can tell you a lot—like which pages convert best, or where people are bouncing. And when you’re ready to turn traffic into action? Google Ads is the move. Campaigns built around specific services or keywords can put you in front of the right people at the right time—without throwing money into the void.
2. SpyFu
For SEO research and competitive insight
When a new client walks through our virtual doors, one of the first things we do is a little recon. SpyFu helps us see how they’re currently ranking, what keywords they’re chasing (or missing), and where competitors are gaining ground. It’s a solid SEO intel tool that helps us build smart, targeted strategies without playing a guessing game.
3. Mailchimp
Email marketing and automations that don’t make your head spin
We’ve tried just about every email platform out there. We keep coming back to Mailchimp. It’s affordable, flexible, and does a lot more than just send newsletters. Their automation tools are especially great for clients running e-commerce setups (think abandoned cart emails) or those looking to grow their lists without having to reinvent the wheel every week. Clean interface, reliable results, and it plays nice with most websites—we’ll take it.
These aren’t the flashiest tools out there, but they work. They help us do better work, and they help our clients show up where it matters. If you’re looking to build smarter, more strategic marketing campaigns, this is a good place to start.
