Author Archives: Kaitlyn Chrisemer

The Impact of Color Psychology in Advertising

Sometimes the feelings various colors can trigger in people aren’t immediately clear or even conscious, but they can seriously impact how people perceive brands and how compelled they feel to buy a product. Regardless of how subconscious these mechanisms are, a whole lot of research has been done to determine which colors are best for […]

2024 Graphic Design Trends We Can Get Behind

In this digital age, there’s so much exposure to graphic design. Combining your distinct design style with the hot trends of the time can lead to funky, cool designs you would’ve never thought you’d make. As artists, we always want to keep growing and experimenting; integrating some trendy elements into our designs is a great, […]

Search Engine Optimization
Free Web Traffic? Technically… Yes

A lot of people talk about SEO, but the average “normal” person (i.e. not a business-focused, internet-savvy person) generally doesn’t know that much about what it actually is or how it works. SEO, or search engine optimization, is a necessary evil for being ranked on search engines and making sure your website is seen by […]

1, 2, 3 Launches 🚀🚀🚀

ReCreative + Co recently helped sister companies The Wallingford Dram, The Wilder, and Anju create their new and improved websites! While the owners wanted to maintain a consistent identity throughout the companies to emphasize their connection, it was important to differentiate the brands individually as well. The existing websites were created using Squarespace, so we […]