Author Archives: Kaitlyn Chrisemer

The Future of Augmented Reality in Advertising

While playing the game, you’re still seeing the real world in front of you, but at the same time you’re interacting with digital pokemon and “catching” them all over the world.  AR is all about enchanting reality, rather than replacing it, making it distinct from VR. Just a few ways to market using this up-and-coming […]

Are Meta’s AI Algorithms Hurting Small Businesses?

This blog is the third part in a five part series we’re working on this month about trying to remain ethical in social media advertising in the current age of algorithms. If you missed the first two parts, make sure to go back and read those first to get the most out of this series.  […]

Is Social Media Really More Difficult to Grow on Now?

ICYMI, this blog post is a continuation of The Social Media Struggle for Small Businesses. These articles are part of a five part blog series we’re working on this month. Last time, we introduced the idea that the same social platforms that were once crucial to small businesses are now working against those same businesses […]

The Social Media Struggle for Small Businesses

For the next few weeks, we’ll be publishing a series of articles all focusing on ethical advertising and how social media algorithms drive sales for big businesses. For the next four weeks, we’ll be putting out a new article every week to continue and complete this five part series. When you’re finished reading, click the […]

How to Create Memorable Brand Identity Designs

One client we worked with on logo design and branding with the specific goal of creating a memorable identity is Pandocs.io. This is a company made by developers for developers to act as a well-structured place where they can store their docs.  The question was: How could we make something as dreary and run-of-the-mill as […]

Harmonizing Your Brand: The Importance of a Unified Voice on Social Media

In the contemporary digital environment, businesses must sustain a vibrant presence on various social media platforms. However, effective management of these platforms goes beyond mere frequent posting. A unified brand voice is crucial for cultivating trust, boosting engagement, and establishing a distinct identity. This article hosted by reCreative + Co. delves into the importance of […]