(re) invention
reinvention versus rebrand - what's best for you and your business? That depends entirely on you and your goals. Learn more at the link.
What’s the point of google ads in the age of virality?
Social media (especially TikTok) has made it seem like all a business needs to do is post a silly little video to get a line out the door every day for a month or longer.
The death of google search as we know it
Google is now an immediate interaction with a chatbot. When you search, it engages you in conversation immediately instead of really offering you a choice.
What I Learned at AIGA Maine Design Fest 2026: Hearts of Pine & Building Something that People Can Belong To
A little over a month ago (I’m late, I know) I headed up to the Portland Museum of Art for the yearly AIGA Maine Design Fest. I was only able to attend the morning session, cause girls gotta work, but it was more than worth the trip.
6 Tips to Help You Rank in Search Engines + LLMs | Low-Hanging Fruit on the SEO Tree
Here are 6 SEO tips that will help your site get found with minimal effort + upkeep.
the Instagram Algorithm | 10 Ways to Boost Your Visibility
The Instagram algorithm can be a frustrating force. Here are a few things that we’ve found help increase visibility.
How to Stand Out in a Crowd that All Looks the Same | Creativity in the Age of AI
AI can't replace human creativity. People are always more likely to engage with businesses that feel genuine + consistent.
Why Squarespace (Probably) Isn’t the Right Choice for Your Business Site
If your business is relying on organic web traffic to keep the doors open + the lights on, WordPress is the way to go.
Why You Should Trademark Your Name
Registering a trademark makes sure you aren’t infringing on an existing mark, and protects your business from someone else using your name.
Branding + Web Makeover for Wander with Lucia
Friend of the co., Lucia, is a travel advisor who was in need of an updated brand identity + web design.