Holiday Marketing on a Budget: Big Impact with Small Resources
As a small business, it can feel difficult to compete with all the big, name-brand chains – especially during the holidays. Seeing all the ads and holiday-specific content large companies put out this time of year can certainly make you feel like your voice is being drowned out by t
Creating Emotional Connection Through Holiday-Themed Photography
The saying goes “a picture is worth a thousand words.” Often the more emotionally-charged an image for an ad is, the more successful the campaign is. Especially around the holiday season, people want to feel something and be moved by the media they’re consuming. Appealing to con
The Role of Stock Photography in Holiday Marketing: When and How to Use It
Many senior living communities lean towards using stock photography on their websites and marketing materials to protect the privacy of their residents. Unfortunately, originality is often sacrificed because of this reliance on stock images. A lot of senior living facilities end up us
Keeping Customers Interested with A Unique Black Friday Email Campaign
Black Friday has become more than lines outside malls at midnight and mad dashes through stores in the early hours of the morning. Extending Black Friday sales to before and after the fateful day gives people more time to shop, but can dampen the excited, frenzied energy over what was
How to Use Motion Graphics to Enhance Your Holiday Marketing
During the holiday season, we’re all liable to start receiving tons of holiday-related emails and ads. All of us are familiar with the increase in inbox notifications and advertisements that pop up as the holidays grow closer and closer. Many of these get lost in the crowd and end u
Holiday-Themed Instagram Grid: How to Make Your Feed Festive
The holidays can be a busy time for many small businesses. From holiday sales to special events and promotions to celebrate, it can be a lot to think about and plan. Making the content on your Instagram feed feel festive can be a challenge, but it doesn’t always have to be as diffic
Post-Holiday Strategies: How to Keep the Momentum Going
After the holidays, you may feel like you put everything you had into your holiday marketing strategies and can’t imagine keeping that momentum going. However, post-holiday sales are also important to ensure your shop isn’t forgotten when all the Christmas decorations come down.
