Category Archives: ethical advertising

What to Do if You’re Tired of Catering to The Algorithm

Welcome to the final part of this ethical advertising series! If you’ve stumbled upon this blog post as a one-off, make sure to check out the previous parts. This is the last installment of our five-part series, so make sure you’re all caught up before we jump into today’s post.  Today we’re talking about alternative […]

Are Meta’s AI Algorithms Hurting Small Businesses?

This blog is the third part in a five part series we’re working on this month about trying to remain ethical in social media advertising in the current age of algorithms. If you missed the first two parts, make sure to go back and read those first to get the most out of this series.  […]

Is Social Media Really More Difficult to Grow on Now?

ICYMI, this blog post is a continuation of The Social Media Struggle for Small Businesses. These articles are part of a five part blog series we’re working on this month. Last time, we introduced the idea that the same social platforms that were once crucial to small businesses are now working against those same businesses […]

The Social Media Struggle for Small Businesses

For the next few weeks, we’ll be publishing a series of articles all focusing on ethical advertising and how social media algorithms drive sales for big businesses. For the next four weeks, we’ll be putting out a new article every week to continue and complete this five part series. When you’re finished reading, click the […]

Cold Current Kelp Becomes Shiny & New Again

We are thrilled to announce the launch of Cold Current Kelp’s brand-new website, marking an exciting milestone in our partnership with this remarkable Maine-based beauty brand. Cold Current Kelp has always been at the forefront of sustainable and ethical practices, and we are proud to have been part of their journey from the beginning. As […]

reCreative Becomes an Award Winning Design Agency… Again!

Happy to share that we won a GDUSA In-house Design Award for our reCreative + Co. style guide, featuring yours truly, frank 🤘 We’ve gone through a bit of our own transformation over the past few years, not including the *electrifying* transformation frank has had [the whole being struck by lightning thing and becoming reanimated really […]

Reinventing Advertising with Apple Vision Pro: A Journey towards Ethical Innovation

Advancements in technology have consistently reshaped the advertising landscape, and Apple’s latest innovation, Vision Pro, is poised to be a game-changer. Apple Vision Pro, a cutting-edge visual recognition system, has the potential to revolutionize the way advertising content is created and delivered. However, as with any powerful tool, ethical considerations must be at the forefront. […]

From Manipulation to Transparency: The Evolution of Advertising Toward Ethics

As society becomes more aware of the negative impact of advertising practices, there also seems to be a growing demand for more ethical advertising. But what exactly is ethical advertising, and how does it differ from traditional advertising? In our minds, ethical advertising is advertising based on personal experience instead of third-party data. How does […]

What Do Impressions Really Mean?

[vc_row css=”.vc_custom_1596286134600{background-color: #ffffff !important;}”][vc_column][vc_column_text]Managing Director, Meg Raiano Opinion The most common question I get asked when presenting reporting to our clients is, “What do those impressions mean?” And the short answer is, they mean nothing. And when I say nothing, I literally mean nothing. When we take over a client from another agency typically what […]