Why Landing Pages Increase Conversion Rates
What is a landing page? “In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.” Most of t
Net Neutrality Part II
Anyone working in digital marketing knows the constant struggle of increasing costs and decreasing results. What once seemed like a great deal has over the years consistently become more competitive, and therefore more difficult for your brand’s voice to be heard – at least wi
7 Things Small Businesses in CT Should Know About the New GOP Tax Bill
The new tax bill finally became law on December 22, 2017. After months of acrimonious debate in the media and in real life, the bill finally mustered enough votes to pass through both chambers of Congress. You’ll be forgiven if you didn’t immediately sit down and examine all the d
Net Neutrality Part I
How Will Net Neutrality Affect Your Digital Marketing Efforts? [Part I] With all the buzz surrounding net neutrality lately, you might be wondering how it’s going to affect you and your digital marketing efforts. Will you be able to reach the same people? Will you have to pay mo
Growler Fills Made Easier in MA
Since the craft brewing boom over the last few years, breweries in Massachusetts have almost tripled. Last year, there were 127 breweries in MA, with 33 set to open in 2017. In stark contrast, through 2011 there were only 46 breweries in the Bay State. This not only speaks to how
It’s American Craft Beer Week – How Will You Celebrate?
Four simple words, “American…Craft…Beer…Week,” have officially joined forces for the 12th year in a row. These modest terms, when combined in that exact order, create a phrase almost as extraordinary as the honorary product itself, the four-ingredient wonder, beer! Our belov
