Evolving with Purpose: How We Helped ARFID Dietitian Rebrand for Greater Impact
Businesses are meant to evolve—because if they don’t, how can they grow? That’s exactly what Lauren Sharifi, MPH, RD, LDN has done over the years. We first worked with Lauren nearly a decade ago, designing a site and brand identity for Lauren Sharifi Nutrition. But as her focus
Design Trends for 2025: The New Aesthetics for Modern Brands
Similarly to last year with our blog post 2024 Graphic Design Trends We Can Get Behind, this year we wanted to make a few predictions on which design trends we think will be building the new aesthetics for modern brands in 2025. As always, we think it’s important to make sure any
How to Leverage Video Content for Maximum Engagement in 2025
There’s perhaps no better way to prove that consumers are extremely attached to video content than the 14-hour TikTok ban in the U.S. in January 2025. People were crying, rioting, and generally losing their minds at the thought of losing their favorite app. Users prepared for the ba
Marketing Trends to Watch in 2025
Heading into the new year, there are some marketing trends on the rise that we think businesses should pay attention to. While marketing is an ever-changing industry based on the current habits of consumers, there are a few strategies on the rise that we think could help any business
The Power of Storytelling in 2025: Crafting Narratives That Resonate
As our lives become increasingly online and we gain more parasocial relationships than ever before, the desire for authenticity grows stronger and stronger – not just for content creators who base their brand on their personality, but also for companies and businesses that sell prod
How to Craft a Data-Driven Marketing Strategy for 2025
Using customer data can help you create marketing strategies that help you work smarter, not harder. The data you need to collect to understand your customers better and create strategies that will help you in your marketing efforts consists of who they are and how they interact with
