This week is National Assisted Living Week! As a company that works with many senior living communities on their websites and marketing efforts, we know a thing or two about assisted living. We wanted to take this opportunity to focus on some of our work with assisted living communities and break down how we strive to help these care communities thrive.
reCreative aims to help communities make it as stress-free as possible for those searching for care to find their sites and the information they need to make big decisions. Often, the adult children of the seniors are doing the majority of the searching, narrowing it down for their parents or deciding for them entirely.
Many of these adult children don’t really know what kind of care they need. This is where marketing can help guide them to the right place and teach them about the different types and levels of care.
Two of the main initial criteria for determining which community is the right fit are location and care offered. Not every community offers everything. Presbyterian Senior Care Network has 43 separate communities throughout western Pennsylvania, each with its own specialties and focuses.
When we redesigned their website, we knew it would be important to guide users to the right community for their needs. One way we worked to help with this was by creating a community app that can be filtered by care type, so you’re shown communities that offer the care you need while hiding all the ones that don’t.
Another way we help people find the care they need is by making the main navigation of the site clear. This way, they can easily find the different types of care the community offers and learn more about it to determine if it’s the right fit.
As anyone will tell you, finding an assisted living facility for your parents can be an extremely emotionally taxing task. We want to do everything we can to make the process easier and less stressful.
If you’re looking for help making your assisted living community’s website more user-friendly and accessible, let us know how we can help. We can come up with a strategy and plan that works to address your community’s specific needs.