We’re all well aware that social media is a force to be reckoned with nowadays. Love it or hate it, it’s pretty clear that some form of social media will always be here to stay for the foreseeable future. Although the platform of choice may change and features are always being added, using social media and these new tools to your advantage as a business can help you increase brand awareness and engagement without too much fuss.
Think of creating your own brand stickers on Instagram and using similar features to help build a visual identity that spans more than just your website and direct marketplaces. Once graphics are seen widely across media platforms and formats, they become lodged in people’s minds and they develop an opinion on the brand – sometimes without even realizing it.
As a small business, getting your name out into the world in any capacity is so important to marketing strategies. Why not take advantage of the fact that people are so chronically online and glued to their social media accounts nowadays? We might as well help ourselves to this low-effort marketing opportunity.
Just getting your brand graphics on people’s radar and into their minds can be a great place to start. Use social media graphics features to get your designs onto the explore and for you pages. See if it starts to make a difference in getting you new clients.
This is such a small step in the direction of increasing brand visibility, especially if you’re looking for more local business and can get on the pages of other local places.
Seeing one design might not make someone want to hire you for their design work, but it could make them want to follow you. If they follow you and start seeing more of your work, they’re more likely to eventually approach you when they need some design work because they’ve been following you for a while and like your style.
The more you’re able to work with clients and do your thing, the more people will hear about your business through word of mouth and remember your company’s name when your area of expertise comes up. It’s a big cycle of increasing awareness, getting more clients, and increasing awareness even more.
Once you get going, you may find yourself picking up traction quickly and easily. As with many other things, it’s the getting started part that can feel like an uphill battle at times. Why not spread your brand graphics across all the platforms you can in your efforts?
Whether the impact is big or small, any improvement is improvement. You can always reevaluate in a couple months to focus on what’s working and drop what you feel isn’t paying off. Social media platforms are always changing, adding features and taking old ones away, so you’ll always have the chance to try something new to increase your brand awareness and engagement.