Evolving with Purpose: How We Helped ARFID Dietitian Rebrand for Greater Impact

Businesses are meant to evolve—because if they don’t, how can they grow? That’s exactly what Lauren Sharifi, MPH, RD, LDN has done over the years. We first worked with Lauren nearly a decade ago, designing a site and brand identity for Lauren Sharifi Nutrition. But as her focus became more specialized, she knew it was time for a shift. Her transition from LSN to ARFID Dietitian wasn’t just a name change—it was a strategic move to align her brand with the people she serves: individuals with ARFID and those who care for them.

Although Lauren had already established herself as an expert in ARFID nutrition, her website and branding hadn’t fully caught up. Her existing site still reflected a broader nutrition focus, making it less clear who she primarily worked with. She needed a brand identity that immediately communicated her expertise in ARFID, creating a sense of trust and recognition for those seeking specialized support.

In some cases, a redesign—updating visuals while keeping the core brand intact—is enough to refresh a business’s presence. But in Lauren’s case, a full rebrand made sense. A rebrand isn’t just about aesthetics; it’s about refining your messaging, honing your niche, and ensuring your audience instantly understands what you offer. From updated visuals to a new name, Lauren’s brand transformation was all about creating clarity and connection.

We loved working with Lauren to bring her vision to life, crafting a refreshed website with a modern, approachable design, a refined color palette, and a logo that reflects her expertise. Now, ARFID Dietitian is more than just a name—it’s a brand that resonates, engages, and makes an immediate impact.