The holidays can be a busy time for your sales staff at a senior living community. Many people are seeing their older relatives whom they might not have seen since last year. Seeing your parents or other loved ones after a long time apart can emphasize the declines their health may have taken since you last saw them.
Since so many families get together to celebrate the holidays, sometimes just for that one occasion a year, the change in their health can be jarring and concerning to some. This holiday visit can prompt adult children to begin looking into care options for their parents.
Make sure your sales team is ready for this potential uptick in interest, and implement digital marketing tactics that can support your staff and help them stay on top of leads. Your website should already be catering to adult children looking for a new home for their aging parents, but around the holidays you might want to add an extra few elements.
Give users as many resources as you can on-site, so that they get more information directly from the website before they turn to calling your team directly. Of course, calls are a good thing, but you don’t want your staff to be overwhelmed with calls that end after one simple question.
Adding downloadable PDFs with more information about specific aspects of your community can help answer your audience’s questions before they ask them. The more information you can give someone interested in your community upfront, the better. Don’t crowd the main page with blocks of text no one will read, but make sure the extra information is easily accessible and readily available for those who want it.
Another great way to support your sales staff is to create landing pages to organize your leads and get a better understanding of your prospect’s needs before the conversation even begins. Since landing pages are only reached from a single, specific link, you know exactly how they ended up on your site and what they’re looking for.
You can also use more traditional on-site methods like banners, pop-ups, and chats or notifications to market to users who are already on your site. The main goal of these efforts is to make the overall experience with the brand better and convert site visitors into leads.
Letting website visitors have more information and leading them to the proper pages can help your sales team focus on those who have real potential to convert and pre-organize leads based on what they’re looking for information on.
Implementation of these on-site digital marketing elements can offer support to your sales staff during what could potentially be a very busy time for them. Plus, regardless of season, these additions will likely make life easier for everyone, including your prospects.
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