Revamp Vs. Redesign
We recently had the opportunity it’s to revamp a clients logo by creating a crisp, vector version and adding some modern touches. The new design features a more personalized font choice, an updated icon to align with the typography, and a refreshed and expanded color palette.
But the coolest part? The design is now more accessible for seniors using the tool! We updated the hue and saturation of the original color palette to make the green and yellow combos easier to read. Accessibility meets aesthetics ⚡️⚡️.
Is your brand stuck in a time warp, clinging to outdated messaging that no longer resonates with your evolving business goals? If so, it might be time to consider a brand refresh. Unlike a complete rebranding, a brand refresh is a strategic update that ensures your content pillars and identity align with your current values, vision, and personality, steering your marketing efforts in a refreshed direction.
If you’re uncertain whether your brand is due for a refresh, here are six signs to help you make that determination:
Outdated Branding & Beliefs:
If your brand persona feels like a relic or your content no longer reflects your evolving goals, it’s a clear sign that a brand refresh is in order. Aligning your identity with your mission and company culture can breathe new life into your business.
Expanding Scope:
Is your business expanding its horizons? If so, your current branding may be too restrictive. Entering new markets or product lines demands a fresh perspective on your content pillars to stand out. A brand refresh can provide the necessary boost to connect with a broader audience.
Changing Target Audience:
As businesses evolve, so do their target audiences. If you’ve outgrown your original audience and are aiming to attract a new customer profile, a brand refresh can help ensure that your first impression aligns with the characteristics of your intended audience.
Company Mergers & Acquisitions:
Merging or acquiring another company requires a harmonious blend of both brands’ missions and personalities. A collective brand identity not only prevents confusion in the market but also offers an opportunity to reintroduce yourself to your intended audience.
Market Repositioning:
Changing your market segment, pricing, formulation, or product offerings necessitates a reevaluation of your brand identity. A refreshed brand ensures that your business is firmly positioned within the market as you embark on a new direction.
New Markets & Expanding Locations:
Venturing into new markets, whether domestically, internationally, or online, demands a careful examination of your brand identity. Ensuring alignment with the preferences of your prospective customers in these markets is crucial for success.
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