What Do Impressions Really Mean?
The most common question I get asked when presenting reporting to our clients is, “What do those impressions mean?” And the short answer is, they mean nothing. And when I say nothing, I literally mean nothing. When we take over a client from another agency typically what we’ve s
The Little Changes that Make Social Media More Addictive
There are lots of tiny details, that change daily, that have the potential, and probably the intent, to make social media more addictive… Many of these changes are barely noticeable unless you’re really paying attention. And that’s not to say that you wouldn’t be paying attent
