Creating Emotional Connection Through Holiday-Themed Photography
The saying goes “a picture is worth a thousand words.” Often the more emotionally-charged an image for an ad is, the more successful the campaign is. Especially around the holiday season, people want to feel something and be moved by the media they’re consuming. Appealing to con
The Role of Stock Photography in Holiday Marketing: When and How to Use It
Many senior living communities lean towards using stock photography on their websites and marketing materials to protect the privacy of their residents. Unfortunately, originality is often sacrificed because of this reliance on stock images. A lot of senior living facilities end up us
Engaging the Outside Community with Holiday Events that Make Your CCRC Stand Out
Hosting on-site holiday events that are open to the public is a great way to engage the outside community with your senior living or retirement community. Keeping your residents engaged with the external community can help fill their social tank and breathe new life into your communit
Keeping Customers Interested with A Unique Black Friday Email Campaign
Black Friday has become more than lines outside malls at midnight and mad dashes through stores in the early hours of the morning. Extending Black Friday sales to before and after the fateful day gives people more time to shop, but can dampen the excited, frenzied energy over what was
How to Use Motion Graphics to Enhance Your Holiday Marketing
During the holiday season, we’re all liable to start receiving tons of holiday-related emails and ads. All of us are familiar with the increase in inbox notifications and advertisements that pop up as the holidays grow closer and closer. Many of these get lost in the crowd and end u
On-Site Digital Marketing for the Holidays
The holidays can be a busy time for your sales staff at a senior living community. Many people are seeing their older relatives whom they might not have seen since last year. Seeing your parents or other loved ones after a long time apart can emphasize the declines their health may ha
Reflecting on Reflective Designworks
We were recently approached by Chris from Reflective Designworks about vectorizing and possibly refreshing the logo for his building design company. The redesign was definitely something that grabbed our attention and brought on some creative sparks… We saw a ton of potential in RDW
Holiday-Themed Instagram Grid: How to Make Your Feed Festive
The holidays can be a busy time for many small businesses. From holiday sales to special events and promotions to celebrate, it can be a lot to think about and plan. Making the content on your Instagram feed feel festive can be a challenge, but it doesn’t always have to be as diffic
Typography Trends for Holiday Campaigns: Fonts That Feel Festive
Planning a spooky Halloween event or a festive Día de Los Muertos party? Struggling to find a way to make your graphics *feel* like the occasion? Try experimenting with these design elements to bring the right vibe to your design. The obvious first step to making your poster feel f
Building Authentic Connections: Humanizing Brands in a Digital-First World
What leads consumers to feel a sense of brand loyalty? What makes people drawn to particular brands and companies over competitors? In this digital-first world, filled with parasocial relationships and focus on being “real,” it’s crucial to make sure your brand feels human and y
