Marketing Trends to Watch in 2025
Heading into the new year, there are some marketing trends on the rise that we think businesses should pay attention to. While marketing is an ever-changing industry based on the current habits of consumers, there are a few strategies on the rise that we think could help any business
The Power of Storytelling in 2025: Crafting Narratives That Resonate
As our lives become increasingly online and we gain more parasocial relationships than ever before, the desire for authenticity grows stronger and stronger – not just for content creators who base their brand on their personality, but also for companies and businesses that sell prod
How to Craft a Data-Driven Marketing Strategy for 2025
Using customer data can help you create marketing strategies that help you work smarter, not harder. The data you need to collect to understand your customers better and create strategies that will help you in your marketing efforts consists of who they are and how they interact with
Rebrand or Refresh: Which Does Your Brand Need?
Businesses often talk about branding, rebranding, and refreshing their branding if they need a change or update. But what do the terms “rebrand” and “refresh” mean? How are they different? Well, as you might expect, both deal with the concepts of changing your company’s br
Holiday Marketing on a Budget: Big Impact with Small Resources
As a small business, it can feel difficult to compete with all the big, name-brand chains – especially during the holidays. Seeing all the ads and holiday-specific content large companies put out this time of year can certainly make you feel like your voice is being drowned out by t
