Design Trends for 2025: The New Aesthetics for Modern Brands
Similarly to last year with our blog post 2024 Graphic Design Trends We Can Get Behind, this year we wanted to make a few predictions on which design trends we think will be building the new aesthetics for modern brands in 2025. As always, we think it’s important to make sure any
How to Leverage Video Content for Maximum Engagement in 2025
There’s perhaps no better way to prove that consumers are extremely attached to video content than the 14-hour TikTok ban in the U.S. in January 2025. People were crying, rioting, and generally losing their minds at the thought of losing their favorite app. Users prepared for the ba
Marketing Trends to Watch in 2025
Heading into the new year, there are some marketing trends on the rise that we think businesses should pay attention to. While marketing is an ever-changing industry based on the current habits of consumers, there are a few strategies on the rise that we think could help any business
The Power of Storytelling in 2025: Crafting Narratives That Resonate
As our lives become increasingly online and we gain more parasocial relationships than ever before, the desire for authenticity grows stronger and stronger – not just for content creators who base their brand on their personality, but also for companies and businesses that sell prod
How to Craft a Data-Driven Marketing Strategy for 2025
Using customer data can help you create marketing strategies that help you work smarter, not harder. The data you need to collect to understand your customers better and create strategies that will help you in your marketing efforts consists of who they are and how they interact with
Rebrand or Refresh: Which Does Your Brand Need?
Businesses often talk about branding, rebranding, and refreshing their branding if they need a change or update. But what do the terms “rebrand” and “refresh” mean? How are they different? Well, as you might expect, both deal with the concepts of changing your company’s br
Holiday Marketing on a Budget: Big Impact with Small Resources
As a small business, it can feel difficult to compete with all the big, name-brand chains – especially during the holidays. Seeing all the ads and holiday-specific content large companies put out this time of year can certainly make you feel like your voice is being drowned out by t
Creating Emotional Connection Through Holiday-Themed Photography
The saying goes “a picture is worth a thousand words.” Often the more emotionally-charged an image for an ad is, the more successful the campaign is. Especially around the holiday season, people want to feel something and be moved by the media they’re consuming. Appealing to con
The Role of Stock Photography in Holiday Marketing: When and How to Use It
Many senior living communities lean towards using stock photography on their websites and marketing materials to protect the privacy of their residents. Unfortunately, originality is often sacrificed because of this reliance on stock images. A lot of senior living facilities end up us
Engaging the Outside Community with Holiday Events that Make Your CCRC Stand Out
Hosting on-site holiday events that are open to the public is a great way to engage the outside community with your senior living or retirement community. Keeping your residents engaged with the external community can help fill their social tank and breathe new life into your communit
