The Messy Sitemap (and Other SEO Problems You Need to Fix)
Let’s get real for a minute: If you’ve never given your website’s sitemap a second thought, you’re not alone—but it’s probably killing your SEO. The number one technical SEO issue we see when we onboard new clients? Their sitemap is a total disaster. Here’s how to fix it
Tangible Design: Why We’re Still Obsessed with Print
Obviously, in 2025, print design should be coupled with a digital-first strategy, but there’s nothing quite like the tactile feeling of a magazine or a printed piece in your mail. Email used to be seen as a way to cut through the noise, but now we have so many emails in our inboxe
AI, Agencies, and the Future of Creative Collaboration
Over the past few years, we’ve witnessed a major shift: more and more of our clients are asking about AI—sometimes without even knowing exactly what they’re asking for. At reCreative + Co., we’re proud to live at the intersection of creative services and ethical technology
Spring Marketing for Local Shops
Spring has finally sprung! (Recent weather reports may indicate otherwise, but it really is Spring!) Operating out of the Southern Maine seacoast, we work with tons of businesses that rely on the tourism industry to stay afloat. Now that the weather is (hopefully) getting a little war
Marketing Trends to Watch in 2025
Heading into the new year, there are some marketing trends on the rise that we think businesses should pay attention to. While marketing is an ever-changing industry based on the current habits of consumers, there are a few strategies on the rise that we think could help any business
How to Craft a Data-Driven Marketing Strategy for 2025
Using customer data can help you create marketing strategies that help you work smarter, not harder. The data you need to collect to understand your customers better and create strategies that will help you in your marketing efforts consists of who they are and how they interact with
Holiday Marketing on a Budget: Big Impact with Small Resources
As a small business, it can feel difficult to compete with all the big, name-brand chains – especially during the holidays. Seeing all the ads and holiday-specific content large companies put out this time of year can certainly make you feel like your voice is being drowned out by t
Creating Emotional Connection Through Holiday-Themed Photography
The saying goes “a picture is worth a thousand words.” Often the more emotionally-charged an image for an ad is, the more successful the campaign is. Especially around the holiday season, people want to feel something and be moved by the media they’re consuming. Appealing to con
The Role of Stock Photography in Holiday Marketing: When and How to Use It
Many senior living communities lean towards using stock photography on their websites and marketing materials to protect the privacy of their residents. Unfortunately, originality is often sacrificed because of this reliance on stock images. A lot of senior living facilities end up us
Keeping Customers Interested with A Unique Black Friday Email Campaign
Black Friday has become more than lines outside malls at midnight and mad dashes through stores in the early hours of the morning. Extending Black Friday sales to before and after the fateful day gives people more time to shop, but can dampen the excited, frenzied energy over what was
