Marketing Trends to Watch in 2025
Heading into the new year, there are some marketing trends on the rise that we think businesses should pay attention to. While marketing is an ever-changing industry based on the current habits of consumers, there are a few strategies on the rise that we think could help any business
How to Craft a Data-Driven Marketing Strategy for 2025
Using customer data can help you create marketing strategies that help you work smarter, not harder. The data you need to collect to understand your customers better and create strategies that will help you in your marketing efforts consists of who they are and how they interact with
Holiday Marketing on a Budget: Big Impact with Small Resources
As a small business, it can feel difficult to compete with all the big, name-brand chains – especially during the holidays. Seeing all the ads and holiday-specific content large companies put out this time of year can certainly make you feel like your voice is being drowned out by t
Creating Emotional Connection Through Holiday-Themed Photography
The saying goes “a picture is worth a thousand words.” Often the more emotionally-charged an image for an ad is, the more successful the campaign is. Especially around the holiday season, people want to feel something and be moved by the media they’re consuming. Appealing to con
The Role of Stock Photography in Holiday Marketing: When and How to Use It
Many senior living communities lean towards using stock photography on their websites and marketing materials to protect the privacy of their residents. Unfortunately, originality is often sacrificed because of this reliance on stock images. A lot of senior living facilities end up us
Engaging the Outside Community with Holiday Events that Make Your CCRC Stand Out
Hosting on-site holiday events that are open to the public is a great way to engage the outside community with your senior living or retirement community. Keeping your residents engaged with the external community can help fill their social tank and breathe new life into your communit
Keeping Customers Interested with A Unique Black Friday Email Campaign
Black Friday has become more than lines outside malls at midnight and mad dashes through stores in the early hours of the morning. Extending Black Friday sales to before and after the fateful day gives people more time to shop, but can dampen the excited, frenzied energy over what was
How to Use Motion Graphics to Enhance Your Holiday Marketing
During the holiday season, we’re all liable to start receiving tons of holiday-related emails and ads. All of us are familiar with the increase in inbox notifications and advertisements that pop up as the holidays grow closer and closer. Many of these get lost in the crowd and end u
On-Site Digital Marketing for the Holidays
The holidays can be a busy time for your sales staff at a senior living community. Many people are seeing their older relatives whom they might not have seen since last year. Seeing your parents or other loved ones after a long time apart can emphasize the declines their health may ha
Holiday-Themed Instagram Grid: How to Make Your Feed Festive
The holidays can be a busy time for many small businesses. From holiday sales to special events and promotions to celebrate, it can be a lot to think about and plan. Making the content on your Instagram feed feel festive can be a challenge, but it doesn’t always have to be as diffic
