Why Instagram Is Still the Best Place for Restaurant Marketing (And How to Actually Make It Work)
If you’re a restaurant owner wondering where to focus your marketing energy in 2025, we’ll save you some time: it’s still Instagram. We’re seeing a lot of platforms shift and shuffle right now, but for restaurants trying to connect with their community and drive real foot
How to Leverage Video Content for Maximum Engagement in 2025
There’s perhaps no better way to prove that consumers are extremely attached to video content than the 14-hour TikTok ban in the U.S. in January 2025. People were crying, rioting, and generally losing their minds at the thought of losing their favorite app. Users prepared for the ba
Harnessing the Power of Social Media Graphics for Brand Engagement
We’re all well aware that social media is a force to be reckoned with nowadays. Love it or hate it, it’s pretty clear that some form of social media will always be here to stay for the foreseeable future. Although the platform of choice may change and features are always being add
What to do If You’re Tired of Catering to the Algorithm
Welcome to the final part of this ethical advertising series! If you’ve stumbled upon this blog post as a one-off, make sure to check out the previous parts. This is the last installment of our five-part series, so make sure you’re all caught up before we jump into today’s post.
Are Meta’s AI Algorithms Hurting Small Businesses?
This blog is the third part in a five part series we’re working on this month about trying to remain ethical in social media advertising in the current age of algorithms. If you missed the first two parts, make sure to go back and read those first to get the most out of this series.
What’s Going On with Meta Ads?
This is the fourth installment of a five part blog series we’re doing on trying to remain ethical in social media advertising in the current age of AI algorithms. Make sure to follow along to get the most out of this mini-series. This week, we’ll be talking about Meta’s ad campa
The Social Media Struggle for Small Businesses
For the next few weeks, we’ll be publishing a series of articles all focusing on ethical advertising and how social media algorithms drive sales for big businesses. For the next four weeks, we’ll be putting out a new article every week to continue and complete this five part serie
Is Social Media Really More Difficult to Grow on Now?
ICYMI, this blog post is a continuation of The Social Media Struggle for Small Businesses. These articles are part of a five part blog series we’re working on this month. Last time, we introduced the idea that the same social platforms that were once crucial to small businesses are
The Future of Augmented Reality in Advertising
Back in 2018 we published a blog talking about Snapchat filters and how even though Snapchat marketing with ads is probably not the best move for your business, creating your own filters and lenses could help strengthen the community around your brand and yield some great user-generat
Harmonizing Your Brand: The Importance of a Unified Voice on Social Media
In the contemporary digital environment, businesses must sustain a vibrant presence on various social media platforms. However, effective management of these platforms goes beyond mere frequent posting. A unified brand voice is crucial for cultivating trust, boosting engagement, and e
