After the holidays, you may feel like you put everything you had into your holiday marketing strategies and can’t imagine keeping that momentum going. However, post-holiday sales are also important to ensure your shop isn’t forgotten when all the Christmas decorations come down.
You know how everybody looks forward to the post-Halloween candy sales? Well, many people also look for post-holiday sales after Christmas, Hanukkah, and New Year’s.
One easy post-Christmas sale is, of course, a New Year’s sale. In the email marketing campaigns for the Harley-Davidson dealers we work with, we’re using subject lines like “New Year, New Harley” or something similar to entice customers to start the new year off right with a new bike.
This is also a great time to focus on remarketing your products and services to people who have interacted with your company already but didn’t click the purchase button. Sending out personalized emails and messages to these potential customers can remind them that they were thinking of buying your product before they got swept up in all the festivities. Pairing these personalized messages with personalized sales or limited-time offers can increase the sense of urgency they feel to go through with the purchase.
For those customers who did make a purchase with you during the holiday season, make sure to send a thank you message and use other retention marketing strategies to increase brand loyalty and really add some staying power. You don’t want to be a company that someone purchases from once during the holidays and never again. You want these customers to keep coming back, and even refer your products or services to their friends and family.
Regardless of which group you plan to focus on (or if you plan to focus on both) remember how important it is to add those individualized touches to your messages and take each customer’s buying habits into account. If you send out the same exact offer to every customer, it won’t feel relevant to each of them.
This is a great time to increase brand loyalty and ensure that your customers feel connected enough to your company that they want to keep coming back for more. Personalized emails, personalized sales or promotions, referral discounts, remarketing efforts, and flash sales or limited-time discounts can all help you maintain the momentum you had over the holidays.
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