As our lives become increasingly online and we gain more parasocial relationships than ever before, the desire for authenticity grows stronger and stronger – not just for content creators who base their brand on their personality, but also for companies and businesses that sell products or provide services.
Consumers increasingly want stories and compelling narratives that draw them in and keep their ever-decreasing attention spans held. This includes letting customers see the face (or faces) behind the brand and getting personal whenever possible.
For one of our clients, Morgan from Lauren Rose Senior Advisors, we created a blog series this holiday season that tied some of her favorite holiday recipes to a marketing sales tip. This unique format got her readers engaged with her content, gaining both advice and a delicious new recipe to try out. By adding recipes her family uses and loves, we created a narrative evocative of holiday cheer and family meals while maintaining her normal content of marketing tips for sales teams.
We also created a more personal bio for her which we posted on her social media accounts along with images of her with family and outside of the office. By showing her in this more casual, personal way we were able to give her online audience a better insight into both her life outside of work and her passion for her work. Telling her story of how she came to work in the senior living industry provided a touching, heartfelt aspect to her bio that tugs at the heartstrings while testifying to her passion and desire to help communities provide the best possible care for seniors.
We like to tell our story too, both as a whole company and as the individuals who make reCreative the company it is. Through individual bios and company history stories, we try to come across as approachable and wholly human. We recently met with a new client who was deciding between a couple of photographers and agencies. She ultimately chose to go with us precisely because we’re capable without coming off as intimidating.
Through our blog and social media posts, plus any other material we put out into the world, we want to be as human and real as possible. We’re big fans of transparency and we understand the importance of storytelling. We bring this philosophy not just to our own blogs and content for existing clients, but also to any brands we work with that are starting from the ground up.
Storytelling is such an important part of marketing that helps your content bring value to your consumer, and we don’t see that changing anytime soon. In an increasingly digital world, gaining more and more virtual elements, it’s important to remain human and real and tell the stories that will resonate with your audience to keep them engaged with your content.
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