Experiential Marketing Campaigns for Business
Experiential marketing, engagement marketing, live marketing – whatever you want to call it – this type of marketing is the wave of the future. Studies show that while customers actively avoid commercials, they still seek out ways to engage with businesses, be it through social media or at live events. If your business is still only using traditional advertising, here are some reasons why you need to invest in a few experiential marketing campaigns, too.
It builds brand preference.
With so many different brands out there, customers have no particular reason to create brand loyalty. However, if a customer gets to connect with you and your brand face-to-face, they’re more likely to gravitate towards your business over the competition when they have to make a buying decision. This is because they have an experience to fall back on; they already know, like, and trust you.
It helps customers understand your product.
Sometimes a visual example is not enough for customers to truly understand what you’re trying to sell. If you have a product that is much better with a hands-on demonstration, experiential marketing or live marketing is going to be the best way for you to get a lifelong customer.
It offers immediate consumer data.
Lastly, the best part of experiential marketing is the fact that it provides immediate customer feedback. By the end of one live event, you will know how many customers engaged with you, how many customers made a purchase, and how many customers were dissatisfied with the presentation of the product you’re selling. It can take weeks to months to get this information through traditional marketing avenues.
Customers are suffering from ad fatigue, and they’re after new and innovative ways to engage with businesses. Whether you choose to do live events or you utilize social media for digital events, such as Facebook Live or Instagram Live, you can increase the visibility and value of your business through well-crafted experiential marketing campaigns.
If you’re thinking about adding some of these experiences to your marketing efforts and need a hand, reach out to reCreative and schedule a meeting to talk about next steps!
