Flourish Gets a Shiny New Look
To celebrate the launch of the new Flourish website, we wanted to give a little background on why they wanted a change and how we gave them a lil makeover to give them a leg up over their competitors.
Treza of Flourish wanted a more fun and bright look instead of the more clinical approach most of her competitors take. She also wanted to try to drive more traffic to her site and get the word out better through organic search methods, possibly with paid search tactics in the future.
The existing site had very little content, with the About page being the only one with any significant amount of text. There were no descriptions of their offerings and no information about what to expect when you showed up to your appointment. Their booking page linked to their external Square site for direct payment, driving traffic away from their actual website.
Her previous site was built in Wix, a great option for do-it-yourselfers, but not ideal for heavy customization. We moved her into WordPress, our personal favorite CRM, and got started on the design.
Treza wanted her site to feel more personal, approachable, and fun than her old site. We chose a brighter color palette, making it feel lighter and complementing their new logo design. Previously, they had a more generic logo that was easily overlooked in the spa industry. We created more playful designs that are more fun, unique, and better reflect their voice and mission. The bubbly letters bring an airy quality, that was previously lacking, to the brand, and the pop of color takes us out of the cold, clinical sphere and brings us into a more comfortable, relaxed headspace.
We also added an on-site booking system through Boulevard so we could keep all that traffic on their site instead of sending it elsewhere. Finally, we added a services page where we described all of their main services, including what clients could expect during and after each treatment, and how to determine what treatment is right for you.
This not only gives their customers more information about Flourish’s offerings, but also gives them a SEO boost from the addition of keywords. Plus, we got to add in some shots from our photoshoot with Flourish to show off each service.
Just like their services, Flourish’s new look is more than an aesthetic change. Their new branding and website better reflect them as a company. Now, Treza and Karen’s personalities, care, and passion are at the forefront of their website, shining through clearly.
With Meg on design, Kaitlyn on copy, and Raman on development, the reCreative team was happy to give Flourish this shiny new look!
