Author Archives: Kaitlyn Chrisemer

Revitalizing Your Brand: 6 Compelling Reasons for a Brand Refresh

Is your brand stuck in a time warp, clinging to outdated messaging that no longer resonates with your evolving business goals? If so, it might be time to consider a brand refresh. Unlike a complete rebranding, a brand refresh is a strategic update that ensures your content pillars and identity align with your current values, […]

The Role of Typography in Effective Communication

Sometimes, the main role of typography in a design is simply to catch the eye of an audience or establish a hierarchy of the information presented. Often, typography intentionally grabs the viewer’s attention and creates a specific mood or feeling when viewed.  When designing a poster for Yankee Harley-Davidson’s Tent Event, we knew we had to […]

Interactive Design: Engaging Audiences in a Digital World

In this current digital age, the novelty of consuming digital media is definitely starting to wear off. That’s not to say that the general population isn’t still living on the internet – because they are – but to say that it’s wayyy more challenging to capture and keep an audience’s attention nowadays.  It’s not a […]

Designing for Accessibility: Making Your Content Inclusive

As a design company that works a lot with senior living companies, we might be a little extra cautious about making sure our designs are inclusive and accessible for all. We think a lot about the user experience (UX), especially when it comes to designing websites for retirement communities.  UX design is a method of […]