Author Archives: Kaitlyn Chrisemer
01
Nov
Nov
He said, ”looking at the logos you came up with was like seeing a twin you never knew you had or something – there I am!, wait is it someone else? Lol. Very cool idea with the wavy/watery bottoms of the letters!” Yep, we take your preferences into account and use your vision as a […]
29
Oct
Oct
To help the Instagram account shine a bit, we had the sales manager take the LiveWires out for a spin and get some shots outside of the dealership. By nature of being in New England, we knew these shots would have trees with some beautiful fall foliage starting up in the background. We were lucky […]
23
Oct
Oct
Both of the previous elements are pretty basic, but what about fonts and typography? Have you played it safe with your normal fonts, or have you shaken things up by implementing fun, festive fonts? While at times overlooked, fonts play a huge role in how your audience receives the message you’re sending them. Although less […]
15
Oct
Oct
Showing your more “human” side in marketing materials can help your customers feel like they know and can trust you. Certain businesses are more formal than others, but no one wants to feel like they’re working with an unfeeling, stiff robot when they should be working with an empathetic, creative human. Being personable is a […]
23
Sep
Sep
Is your brand stuck in a time warp, clinging to outdated messaging that no longer resonates with your evolving business goals? If so, it might be time to consider a brand refresh. Unlike a complete rebranding, a brand refresh is a strategic update that ensures your content pillars and identity align with your current values, […]
18
Sep
Sep
Sometimes, the main role of typography in a design is simply to catch the eye of an audience or establish a hierarchy of the information presented. Often, typography intentionally grabs the viewer’s attention and creates a specific mood or feeling when viewed. When designing a poster for Yankee Harley-Davidson’s Tent Event, we knew we had to […]
16
Sep
Sep
We were able to take that mood board and color palette and use it to design a menu and the rest of the site. Our aesthetic was based on this sort of vintage feeling and the bubbly personality of the cafe’s namesake, Lilian Stella Mangoes. With an adorable, easy to navigate menu, brand new photography […]
11
Sep
Sep
This week is National Assisted Living Week! As a company that works with many senior living communities on their websites and marketing efforts, we know a thing or two about assisted living. We wanted to take this opportunity to focus on some of our work with assisted living communities and break down how we strive […]
