Top 10 Signs Your Website Needs a Redesign
Your website is often the first impression a potential customer has of your business. It works as a 24/7 storefront, marketing hub, and brand ambassador. But just like technology and design trends evolve, so should your website. If you’re wondering whether it’s time to revamp your digital presence, here are the top 10 signs your website may be due for a redesign.
It’s More Than 5 Years Old
In internet years, five years is more like a lifetime. Web design standards, user expectations, and technology as a whole move quickly. A site that was cutting-edge five years ago may now feel outdated or even be broken on modern browsers and devices. A modern website doesn’t just look better, it functions better and aligns with current user behaviors and needs.
Our client, Presbyterian Senior Care Network was in dire need of a redesign. The biggest issue? It hadn’t been updated in a decade. In the time since they had created their sites, best practices, technology, and ADA guidelines had all changed.
It’s Not Mobile-Friendly
The majority of web traffic now comes from mobile devices. If your site isn’t responsive – meaning it doesn’t adapt seamlessly to phones and tablets – you’re not just behind, you’re actively losing visitors. A mobile-unfriendly site leads to poor user experience, high bounce rates, and reduced search engine rankings.
It’s Not User-Friendly
Good user experience (UX) is not optional; it should be one of your top priorities, if not your absolute top priority. If users struggle to find information, complete actions, or navigate your website, they’ll leave. Poor UX could include slow loading times, confusing layouts, lack of clear calls to action, or clunky navigation. A redesign can create an intuitive, engaging path for users to follow, directly supporting your business goals.
Another big issue with the old SrCare sites was that they weren’t ADA compliant – a massive issue for any website, especially for sites that cater to an older audience. Their color palettes made the text difficult to read, particularly for the older adults who may have trouble differentiating between similar colors.
It’s Falling Behind Competitors
If your competitors have recently updated their websites, they may be winning customers before you get the chance. An outdated or underwhelming website can make even the best products or services look second-rate. A redesign can give you a competitive edge with better visuals, faster performance, and more compelling messaging.
Many of our clients in the service industry have been catching on to how important it is to have a website that makes their stuff look great. The restaurants we work with are increasingly booking photoshoots along with their website redesign requests so they can use those photos to put their best foot forward. Check out how we used some shots from our photoshoot at Anju Noodle Bar on their new site.
Performance Has Dropped
Are you seeing fewer visitors, leads, or conversions than you used to? A decline in performance could point to deeper issues with design, SEO, or technical functionality. A redesign gives you the opportunity to evaluate the issues and fix what’s broken – whether it’s slow site speed, outdated content, or unclear CTAs.
Your CMS Is Outdated
Your content management system (CMS) is the engine that powers your website. If it’s no longer supported, difficult to use, or incompatible with new tools, you’re setting yourself up for security vulnerabilities and content limitations. Modern CMS platforms are flexible, user-friendly, and integrate seamlessly with marketing and analytics tools. Our favorite CMS? WordPress.
It Doesn’t Reflect a Business Shift
Businesses evolve. Whether you’ve changed your offerings, updated your brand identity, or shifted your audience focus, your website needs to reflect that change. If your messaging, visuals, or structure no longer align with who you are today, a redesign brings consistency and clarity.
Our friend Lauren Sharifi Nutrition recently changed her branding to better reflect her work and reach her niche target audience. Her shift to ARFID Dietitian called for an overdue website redesign where we could bring the heart of her work to the forefront.
Your SEO Isn’t Working
If your website isn’t showing up in search results or your rankings have dropped, your site architecture, content, or backend setup might be to blame. A redesign allows for an SEO reset: improved site speed, better on-page SEO practices, cleaner code, and fresh content that aligns with current keyword strategies.
It’s Difficult to Navigate
With the world at the tips of our fingers, users expect to find what they’re looking for in a matter of seconds. If your site has a complicated structure, buried pages, or too many clicks to reach important content, you’re losing potential customers. A redesign should prioritize intuitive navigation, accessible content, and a logical flow.
You’re Not Excited to Show It Off Anymore
This one’s simple but telling. If you’re hesitant to send people to your website and if it feels more like an obligation than a point of pride, it’s time for a change. A website you’re proud of is a powerful marketing tool, reinforcing your brand’s credibility and professionalism.
A website redesign isn’t just about aesthetics, it’s about strategy. If several of these signs hit close to home, you’re likely missing out on opportunities to engage your audience, boost your visibility, and grow your business. Investing in a thoughtful redesign can bring your digital presence back to life and put you ahead of the curve for years to come.
Think your site could use a redesign? Contact us here to start the redesign process.
