Why It’s Important to Write Your Own Content (or have a company like us do it for you)
having content on your site helps you get found by the SEO gods. search engines don’t like it when you have next-to-no information on your website. consistently posting content about your product, service, industry, or niche helps keep you relevant in the eyes of the powers that be, like a weekly offering at an altar.
having blog content also helps you build a stronger connection with your audience + expand your brand’s voice. a blog allows you to speak on changes + trends in the industry that might not be directly tied to your work. social media posts + ads are limiting. you talk about your product or service succinctly without much space to do more. if captions + ads are TikToks + Vines (rip), blog posts are YouTube videos.
keep ‘em coming back
if you want people to stick around, actually read your blog + keep coming back to read it (if we’re really setting the bar high), you can’t just post random, poorly written posts with no character. why would readers keep coming back if your posts don’t add any value to their lives? whether it’s education, entertainment, inspiration, or community building, there’s gotta be something that makes your audience want to stick around.
rather than pushing a product or service, blogging lets you talk to your audience without directly trying to sell them something. you’re saying “hey, here’s something that you might find interesting or helpful” consistently which builds a connection + sparks brand loyalty + trust. you’re staying top of mind, but you’re also connecting on a human level, forming a relationship that’s mutually beneficial rather than predatory.
intentionally human
if you’ve been keeping up with our blog here at recreative + co., you already know about our efforts to make marketing more ethical + shift the dynamic between marketer + consumer from manipulation to symbiotic connection. learn more about recreative good here.
a more ethical relationship starts with a more human relationship. again, if you’ve been here before, you can probably guess what’s coming next. using AI to write your blog, the purpose of which is to form a *real* + *human* connection with your audience, is not the move. you should be writing your own content – or having a company like us write it for you – not using AI + posting whatever it spits out.
honestly, using AI for your content writing might be worse than just not posting content at all. as we’re being inundated with more + more AI slop, people are getting fed up with companies blatantly using AI for creative tasks. creativity is still a pretty distinctly human trait. AI can mimic it, but it lacks that eye for detail + human touch.
“oh I just asked ChatGPT to make it” we can tell, babe.
using AI for your content makes it fall flat + can negatively impact that bond you’re trying to curate between yourself and your audience. as a company actively trying to limit AI use to menial, non-creative tasks in our industry + take a more ethical approach to marketing, when we see companies using AI for content writing or graphic design, it kind of puts us off. it makes us not want to work with them because it speaks to their values + priorities.
the best voice is your own. not a robot’s impression of your voice or a non-specific, general salesy voice. people can’t connect with you if they can’t find you in your content. if you’re already overwhelmed with the day-to-day of running your business but still want to be putting out content, we have a better solution for you than resorting to AI. (it’s us, we’re the solution.)
where we come in
we’ll work with you to create a distinct tone of voice that reflects your brand’s values, keeps your audience engaged, and is human above all else. if you’re interested in starting a business blog for your brand + looking for a creative agency (not an AI chatbot) to do the content writing, get in touch to learn more about working with us.
