Author Archives: meg@recreative.co

Google’s New Responsive Search Ads

Businesses looking to increase the click-through rate of their websites should be thrilled to hear about Googles latest feature (currently in beta) – Responsive Search Ads. Unlike static text ads, that allow you to write just one headline and description all at once, with Responsive Search Ads, you can create up to 15 different headlines […]

reCreative Honored at the CT Ad Club Awards

reCreative was honored to receive awards in package design and original photography at the 63rd annual Connecticut Ad Club Awards. We are extremely excited about the work that was chosen, package design for Cold Creek Brewery and original photography for our work with Brewery Legitimus. This was our first awards show and we are extremely […]

Why Landing Pages Increase Conversion Rates

What is a landing page? “In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.” Most of the digital projects that we provide also include landing pages […]

Net Neutrality Part II

Anyone working in digital marketing knows the constant struggle of increasing costs and decreasing results. What once seemed like a great deal has over the years consistently become more competitive, and therefore more difficult for your brand’s voice to be heard – at least without paying more. Unfortunately, the repeal of Obama-era laws to safeguard […]

7 Things Small Businesses in CT Should Know About the New GOP Tax Bill

The new tax bill finally became law on December 22, 2017. After months of acrimonious debate in the media and in real life, the bill finally mustered enough votes to pass through both chambers of Congress. You’ll be forgiven if you didn’t immediately sit down and examine all the details, but as you come back […]

It’s American Craft Beer Week – How Will You Celebrate?

Four simple words, “American…Craft…Beer…Week,” have officially joined forces for the 12th year in a row. These modest terms, when combined in that exact order, create a phrase almost as extraordinary as the honorary product itself, the four-ingredient wonder, beer! Our beloved alcoholic beverage is certainly much older than just 12 years; however, this dedicated week […]